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What is social proof? Linda Bustos of Get Elastic defines it as the “communication that your business or products are liked by real people”—not some scripted marketing spiel you orchestrated as a businessman. In this day and age where doing business online is increasingly becoming more about social media marketing, it is vital to let…
Doing e-commerce is hard enough without physically seeing your customers. Additionally, from a customer’s point-of-view, not only are online transactions risky, but they are also unable to feel or touch the products they are interested in purchasing. So with these problems alone, e-commerce owners should make sure that their consumers have a pleasant shopping experience…
One of the key advantages of e-commerce is being able to do business internationally minus the actual cost and hassle of being there physically. On the other hand, e-commerce merchants are faced with an often overlooked yet extremely vital task: making sure that their international checkout forms are usable and effective. After all, giving your…
With the right set of tools and services, internet marketers can make SEO and social media marketing easier. These tools are important because they can help save time and increase one’s search engine ranking. Below is a list of the most useful tools B2B marketers can include in their SEO and social media marketing strategies….
Just when you think that search engine giant Google has gone easy in its efforts to further sharpen its service, think again. So, what does that actually mean? How will we be affected by this new (although largely expected) development? Here’s a breakdown of what Google Panda is. What is Panda 4.0? Let’s start by…
Search engine optimization (SEO) is a marketing strategy that helps drive sales to your business. When using SEO, key performance indicators (KPIs) should be put in place to measure the effectiveness of your campaign, allowing you to directly relate it to the success of your business. In SEO, volume metrics give you an idea of…
Although Twitter may be seen as a bunch of noise and useless tweets, Twitter can be utilized to be a powerful business tool. More than 32 million registered users, ranging from celebrities, government officials, and companies like Dell and Zappos, have seen Twitter’s true potential as a successful social media marketing tool. In fact, most…
Although Corporate Social Responsibility (CSR) has been around, ‘going green’ has become quite the sensation with the world today. Two big corporations to look at when dealing with CSR Social Media are Timberland and Intel. Recently, both companies attended a webinar and were more than kind enough to share on how they are integrating social…
It goes without saying that blogs are an almost indispensable social media marketing tool for large businesses. They allow companies to streamline and centralize information they want to share with consumers, while also giving them a direct line of communication with them. Blogging puts a face behind what might otherwise be a large, emotionless corporate…
Since Google and Yelp displays local business related to a user’s search query, local search engine optimization (SEO) has become important for brick and mortar businesses that primarily cater to its area. It is important that businesses try to position themselves and make it easy for people to locate on the search engine results page…
