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Do you have a pay-per-click (PPC) campaign for your online business? If you do, then you should know that there is more to PPC management than just measuring your “return on ad spend” or ROAS. To maximize revenue and profitability, you need to be familiar with other metrics that will guarantee the success of your…
We have all heard the hype about social media and its role in a successful ecommerce venture. While this is all good and true, ecommerce merchants should always be wary of how to properly handle social media. Otherwise, it becomes more of a bane than a boon to your business. Ecommerce marketing expert, Practical Ecommerce…
Just because you are managing an online business, doesn’t mean that you don’t have to worry about inventory. Inventory may not be as enjoyable as planning your marketing and advertising strategies, but it is a necessary step in ensuring that you are making profit. Practical Ecommerce’s Shirley Tan shares some helpful insights on effective inventory…
What is social proof? Linda Bustos of Get Elastic defines it as the “communication that your business or products are liked by real people”—not some scripted marketing spiel you orchestrated as a businessman. In this day and age where doing business online is increasingly becoming more about social media marketing, it is vital to let…
Doing e-commerce is hard enough without physically seeing your customers. Additionally, from a customer’s point-of-view, not only are online transactions risky, but they are also unable to feel or touch the products they are interested in purchasing. So with these problems alone, e-commerce owners should make sure that their consumers have a pleasant shopping experience…
One of the key advantages of e-commerce is being able to do business internationally minus the actual cost and hassle of being there physically. On the other hand, e-commerce merchants are faced with an often overlooked yet extremely vital task: making sure that their international checkout forms are usable and effective. After all, giving your…
With the right set of tools and services, internet marketers can make SEO and social media marketing easier. These tools are important because they can help save time and increase one’s search engine ranking. Below is a list of the most useful tools B2B marketers can include in their SEO and social media marketing strategies….
Just when you think that search engine giant Google has gone easy in its efforts to further sharpen its service, think again. So, what does that actually mean? How will we be affected by this new (although largely expected) development? Here’s a breakdown of what Google Panda is. What is Panda 4.0? Let’s start by…
Search engine optimization (SEO) is a marketing strategy that helps drive sales to your business. When using SEO, key performance indicators (KPIs) should be put in place to measure the effectiveness of your campaign, allowing you to directly relate it to the success of your business. In SEO, volume metrics give you an idea of…
Although Twitter may be seen as a bunch of noise and useless tweets, Twitter can be utilized to be a powerful business tool. More than 32 million registered users, ranging from celebrities, government officials, and companies like Dell and Zappos, have seen Twitter’s true potential as a successful social media marketing tool. In fact, most…
