Coming soon on Facebook: Real-time bidding

Here’s an update from your favorite Internet marketing serviceplatform: According to an Internet Retailer report, Facebook plans to have real-time bidding for ad space on the social networking site. The bidding service is going to be called Facebook Exchange and the report furthers that the Palo Alto, California-based social media giant is now working with…

PPC Management Tips: mCommerce Optimization

As you read this, we hope you are up-to-date with the most portable marketing channel today—mobile commerce or simply mCommerce. With mobile technology, online retailers have the unique challenge and the exciting opportunity to reach out to more people, provide outstanding user experience and of course, do business. In terms of PPC management, optimization becomes…

Fewer shoppers are social media followers

According to an Internet Retailer report, fewer shoppers are following their favorite brands on their social media accounts. Last year, 58% of consumers followed at least one retailer on the top social media platforms—Facebook, Twitter and Pinterest. This year, the report by Shop.org found that the number decreased to 51%. The decrease may not be…