Fewer shoppers are social media followers

According to an Internet Retailer report, fewer shoppers are following their favorite brands on their social media accounts. Last year, 58% of consumers followed at least one retailer on the top social media platforms—Facebook, Twitter and Pinterest. This year, the report by Shop.org found that the number decreased to 51%. The decrease may not be…

A Refresher On Social Media Integration Tips (Part 2)

Yesterday, we gave you some tried and tested social media integration tips. As promised, we are back with more, still courtesy of the folks at Social Media Examiner. Remember, social media is an ever changing landscape so make sure that you and your Internet marketing serviceprovider are ahead of the game. Keep reading, keep learning!…

Why You Should Measure Your Social Efforts

Because it is undeniably hard to quantify social efforts, your social media agencymay have already asked you this question: Should we measure your social media return on investment (ROI)? Your answer should be: Of course! We always say that social media is about relationships and effective communication. And that’s still true. But at the end…

Google+ is now available in your local listings

Even the best Internet marketing companywill tell you that going global is not always the indicator of growth and progress. Sometimes, going grassroots can also mean success. Take the case of Google social media platform, Google+. According to an Internet Retailer report, Google+ launched a new service called Google+ Local which “automatically extends businesses’ Google+…