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In the world of PPC management, you will often hear the words “ad testing.” And for good reason. It helps you find out the ads that your audience respond to positively so you can maximize clicks and conversion. Here is a visual guide to give you a better idea. Image Source AdChop – More Profitable…
How does your employer feel about social media? Is there a social media policy in place in your company? Who are the employees you assign to manage your social media accounts? This infographic might help provide some insights on the way social media is perceived in the corporate workplace. Image Source (Source: Payscale. Social media infographic via Shutterstock.)
The real test of the best Internet marketing company is its ability to foresee the trends and understand the complex nature of online marketing, especially social media. If your own social media campaigns are not performing at par with expectations, perhaps it is time to rethink your strategy. It could be the message but here’s…
Internet marketing serviceproviders, be warned. It’s the era of mobile-friendly online retailers. According to a report from the Internet Retailer, a Forrester Research and Shop.Org research found that nine out of 10 online retailers (or approximately 91%) have a mobile strategy in place. Mobile marketing apparently generated almost 5% of the participants’ total web sales…
Today, we are going to go back to PPC management basics: increasing conversion rate via landing pages. Landing pages, as you well know by now, are crucial in determining conversion. Amidst all the analytics, the formulas and the strategizing, it is easy to forget the very basics of PPC management so here is a bit…
Twitter is fun, free and full of marketing possibilities. Twitter, as you and your Internet marketing expertmay have noticed by now, is also very competitive. It is so easy to get lost in a sea of tweets so if you have a chance to level up your game, you should do so. Twitter apps are…
Getting into Facebook does not guarantee that your marketing campaign will bring you improved sales and lead generation. Getting into Facebook does not guarantee anything. It is merely a crucial first step into penetrating online marketing. If you and your social media agency are serious about making Facebook a critical part of your marketing campaign,…
For those who claim the title of being the best Internet marketing company, constantly updating strategy is crucial. If your Internet marketing service provider is one such company, then consider this an early warning. According to an article for BizReport, a Vindico report found that an average of 80% of video ads is “abandoned within…
Here’s a social media business movement your Internet marketing serviceprovider might want to note. Up and coming social media and photo sharing site, Pinterest, get a new investor—Japanese e-commerce company Rakuten Inc. The former was able to raise $100 million in a funding round led by Rakuten. This comes at a time when Pinterest is…
With so many things to remember for PPC management, some are eventually lost or forgotten along the way. Unfortunately, the ones you or your PPC management expert sometimes forgets are the simple and extremely useful ones. PPC Hero shares with us three of these oft forgotten PPC management tips that should gain back their rightful…
