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Thanks to AdWords, traffic control in PPC management is not a linear process. An advertiser with limited PPC budget will most likely focus on exact and phrase matches but an advertiser with lots of it will not hesitate to run broad, phrase and exact matches to generate more traffic. But what about those whose budgets…
Facebook has been around for quite some time now and the challenge today really is to find new ways to use it to promote your brand. There are so many brands and businesses on Facebook that it is understandably challenging for your Internet marketing expertto come up with ways to market your product or service….
Social media tracking has always been the struggle for any social media agency. It really is challenging to quantify the emotional response to a social media campaign but at the end of the day, it has to be done. Tangible results are the bread and butter of any reputable social media agency so difficult as…
Internet marketing services are not just for business. Really. In fact, even our own US army uses a form of Internet marketing service–blogging. Check out this insightful and interesting video from the Social Media Examiner.
In the world of PPC management, you will often hear the words “ad testing.” And for good reason. It helps you find out the ads that your audience respond to positively so you can maximize clicks and conversion. Here is a visual guide to give you a better idea. Image Source AdChop – More Profitable…
How does your employer feel about social media? Is there a social media policy in place in your company? Who are the employees you assign to manage your social media accounts? This infographic might help provide some insights on the way social media is perceived in the corporate workplace. Image Source (Source: Payscale. Social media infographic via Shutterstock.)
The real test of the best Internet marketing company is its ability to foresee the trends and understand the complex nature of online marketing, especially social media. If your own social media campaigns are not performing at par with expectations, perhaps it is time to rethink your strategy. It could be the message but here’s…
Internet marketing serviceproviders, be warned. It’s the era of mobile-friendly online retailers. According to a report from the Internet Retailer, a Forrester Research and Shop.Org research found that nine out of 10 online retailers (or approximately 91%) have a mobile strategy in place. Mobile marketing apparently generated almost 5% of the participants’ total web sales…
Today, we are going to go back to PPC management basics: increasing conversion rate via landing pages. Landing pages, as you well know by now, are crucial in determining conversion. Amidst all the analytics, the formulas and the strategizing, it is easy to forget the very basics of PPC management so here is a bit…
Twitter is fun, free and full of marketing possibilities. Twitter, as you and your Internet marketing expertmay have noticed by now, is also very competitive. It is so easy to get lost in a sea of tweets so if you have a chance to level up your game, you should do so. Twitter apps are…
