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Many articles have focused on pitting SEO against PPC when the truth is that using these two internet marketing strategies is a better method to increase leads and conversion. Choosing one against the other should be avoided because each internet marketing technique is unique, complementing each other and not actually contrasting one another. Organic search…
To create an increased web presence, web design engineers are encouraged to keep up with the latest trends to make sure that today’s audience appreciate the visual precept and usability of websites without spending too much on web design. Kabir Bedi of LeXolution IT Services (LIT) enumerates a few areas that ecommerce website designers should…
Web content is one of the basic steps in doing any SEO and social media campaign. The importance of content cannot be stressed enough because it is one of the factors that search engine crawlers rank and index which is why it has to be keyword optimized both for SEO and social media marketing. There…
Previously, we discussed the importance of preparing your Twitter account for SEO campaigns. Keywords are the backbone of search engine optimization and proper incorporation of profitable phrases in your tweets can bring your brand increased visibility and higher rankings in search engines. Preparing tweets means listing down all the important SEO keyword phrases and writing…
Yesterday, we shared with you an infographic about the state of e-commerce in India. Today, we are going to get visual again but this time we’ll show you facts and figures about the UK Holiday landscape. As an e-commerce merchant, you should not be limited to your local audience. The Internet allows you to reach…
Twitter is a very powerful medium for social media marketing. This is because many consumers rely on Twitter for real time news and updates when it comes to products and services. In part, Twitter has become a go-to resource for people who want to learn more about a certain brand, as well as ask for…
India is among the countries to watch out for if you are looking for fresh territories to invest in. As an e-commerce merchant, it is important to know what is happening in other parts of the world, especially if expansion is part of your long term plans. Get Elastic’s Linda Bustos shares an interesting infographic…
It may seem like an exaggerated warning but according to an article from the BizReport, a recent study done by IT research and advisory firm, Gartner suggests that companies unwilling to adapt to the social media and mobile phone trends will eventually crumble before their progressive competitors. Helen Leggatt reports that a social media presence…
Previously, we discussed the first five factors that could negatively affect SEO rankings for Google News. Because Google News is a great tool for both small and local businesses, press releases produced should follow certain rules to ensure maximum visibility and exposure in Google’s news aggregation feature. The first factors discussed include duplicate content, abstract…
One of the most often pointed-out critique of social media is its difficulty of measurement. How do you know if you are a social media success or social media bomb? Are you doing it right or are you digging yourself deeper into a pit of Internet marketing failure? To help us answer these questions, Phil…
