Optimizing SEO Keywords for Twitter: Preparing Your Tweets (Part I)

Previously, we discussed the importance of preparing your Twitter account for SEO campaigns. Keywords are the backbone of search engine optimization and proper incorporation of profitable phrases in your tweets can bring your brand increased visibility and higher rankings in search engines. Preparing tweets means listing down all the important SEO keyword phrases and writing…

Optimizing SEO Keywords for Twitter: Preparing Your Tweets (Part I)

Twitter is a very powerful medium for social media marketing. This is because many consumers rely on Twitter for real time news and updates when it comes to products and services. In part, Twitter has become a go-to resource for people who want to learn more about a certain brand, as well as ask for…

Embrace Social Media and Mobile Technology or Die

It may seem like an exaggerated warning but according to an article from the BizReport, a recent study done by IT research and advisory firm, Gartner suggests that companies unwilling to adapt to the social media and mobile phone trends will eventually crumble before their progressive competitors. Helen Leggatt reports that a social media presence…

Small Business Spotlight: Factors That Can Negatively Affect SEO Rankings for Google News (Part II)

Previously, we discussed the first five factors that could negatively affect SEO rankings for Google News. Because Google News is a great tool for both small and local businesses, press releases produced should follow certain rules to ensure maximum visibility and exposure in Google’s news aggregation feature. The first factors discussed include duplicate content, abstract…

Small Business Spotlight: Factors That Can Negatively Affect SEO Rankings for Google News (Part I)

Small businesses often maximize online visibility by taking advantage of Google News, writing press releases regularly to ensure that they appear on aggregated headlines of Google. Local businesses also take advantage of this feature to rank higher for selected keywords that are targeted in their areas. Distributed in over 20 languages, being exposed in Google…

Internet Marketing Methods: Using PPC and SEO to Increase Brand Visibility

Small businesses and even big companies as well, are often confused as to what approach to use when it comes to internet marketing. Creating an online reputation to attract visitors and eventually convert these visitors into buying customers is a challenge all businesses face. PPC and SEO are two of the most widely-used and recommended…