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Last year, email marketing practitioners took a dive and began to go social. But with the arrival of 2010, social media is set to reciprocate and make email marketing more powerful. Contrary to popular belief, social media marketing does not pose a threat to email marketing. In fact, when these two internet marketing services combine,…
Venturing online through ecommerce is probably one of the best ways to get ahead of the game, especially now that more and more people are into online shopping. However, before taking the plunge, one must consider the ecommerce solution platform to use, the ecommerce website design, and the online marketability factor of the venture. An…
Having a little bit of search engine optimization knowledge can prove to be dangerous. Why? Because people who read about SEO cannot wait to try it on to their sites and by doing so, it may lead to their site being overly optimized. How is that possible, you may ask? Limited knowledge of SEO, combined…
Creating a Twitter account is easy, but attracting a following is the difficult part. Since its creation in 2006, Twitter has become one of the most popular social media marketing platforms on the web today. Knowing this, many companies have created accounts to take advantage of the resources Twitter offers, but a lot of them…
There is good news for all those Facebook fanatics who can’t get enough of the sites recently new “Like” button. The popular social media marketing website is taking their popular “thumbs up” feature beyond the walls of Facebook and into some of the most popular locations in cyberspace. It is no secret that that the…
There are several helpful tips e-commerce practitioners can follow to prevent consumer fraud. Thanks to today’s technology, e-commerce businesses can use internal communication and practices set by big companies like UPS, eBay Inc. and Paypal to help fight fraud. Here are a few tips on how e-commerce businesses can detect and prevent these deceitful schemes….
Although it can’t quite be described as rampant, fraud does exist in the world of ecommerce. A few entries ago, we set straight a myth on the dangers of ecommerce shopping. We also gave useful tips on how to protect shoppers from ecommerce fraud. Ecommerce shoppers are commonly thought of as the only victims of…
Those who are in the search engine optimization business or those who practice SEO have heard these before: keyword meta tags, stuffing the content with keywords, PageRank hoarding, and link buying from directories. These infamous SEO ideas that were popular when the art of search engine optimization was in its beginning stages – and getting…
A lot of people think that once a website is built then all the work is done. What most individuals don’t consider is the future maintenance, support, and upgrade/customization of a website’s platform. Most of the mistakes that are made on websites are usually due to unqualified or inexperienced individuals/companies that are hired to develop…
Apple is doing it again. Earlier this month, Apple’s CEO, Steve Jobs, announced that his company is currently developing a new way for advertisers to reach Apple users through an in-app platform called “iAd.” As many people know, iPhone, iPod Touch and iPad users represent a large segment of the market, so the iAd platform…
