Google revolutionizes the internet experience once again. This time Google has enhanced the search experience with Google Instant Search– the faster, smarter, and more dynamic way for the average user to search. Google asserts that users can save 2-5 seconds per search. There is no down side to this new technology for the average user. However, Instant Search will present challenges for search marketers and ecommerce sites.
Google is not changing the way ads are served or how pages are ranked, but the new changes will influence search behavior. With Google Instant Search, results are predicted and updated automatically before the user can finish typing in a phrase. It’s likely that user attention will only be on the first few search listings. In addition, Google Instant Search users may not scroll through the complete set of listings. The new search experience clearly benefits the bigger brands.
For now small-site owners should monitor search rankings and ad campaigns closely, and adjust search engine optimization where needed.