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Since social media has become such an integral part of so many lives, well known companies such as Nike, Intel, and Atari have taken notice and begun their own Facebook/Twitter account to engage with consumers. Although such companies are continuing advertising through TV, radio, etc., the most anticipated means is through e-mail marketing campaigns. Top…
There’s a bit of a widespread problem plaguing a fair amount of companies. Too often, they dedicate an inordinate amount of time, resources, and personnel to developing a presence on social media sites such as Facebook and Twitter without having a plan for what they’re doing, or why they’re on them in the first place….
One of the more notable tools in regards to social media marketing (SMM) is the well known social network, Facebook. What started off as an unassuming website to connect with friends, Facebook is now used by major national companies such as Carl’s Jr. and Del Taco, whose Fan page grows every minute. One of the…
One of the big players of search engine optimization (SEO) is link building, which refers to the incorporation of inbound links to a particular website. It is vital to understand that the quality of the links determines your overall page rank and the amount of directed traffic from search engines like Google. Since link building…
Because of all the technological advances that have been made in computing over the past decade or so, it seems amusing, if not a bit frustrating, that we still lack the ability to teach computers something as common as human language. While, admittedly, language can be rather complex, its details aren’t necessarily any more or…
With the success of the recent blockbuster Star Trek, Atari has been creating commotion using various social media marketing (SMM) techniques for its upcoming game “Star Trek Online.” Marketing companies, such as DKC Connect, have joined in the efforts to campaign for its February release. One of their social media strategies is their use of…
One of the more notable stories of social media success is Mixed-Martial Arts (MMA). Dana White, president of the Ultimate Fighting Champion (UFC), uses social media marketing (SMM) tools, such as Twitter, to continue the growth and loyalty of fans of UFC. Dana’s use of Twitter allows followers to be updated and feel closer to…
Spam is a word that we’ve all grown to hate. Unfortunately, the word has, at least to some degree, almost become synonymous with the internet. Despite an abundance of search engine optimization (SEO) techniques available to be employed, chances are, anyone involved with search engine optimization (SEO) will encounter spam first hand at some point…
The idea that businesses can use social media marketing platforms like Twitter to promote their brand and their products isn’t exactly a new one. Companies like Ford, JetBlue, Marvel, and even sports teams like the San Diego Chargers and the Dallas Mavericks have used it to engage consumers and fans of their product. Individual celebrities,…
It doesn’t come as a surprise to hear that marketing and Twitter go hand in hand in as a strategy for social media marketing (SMM). Twitter has become the medium for reaching the critical mass. There are four major types of marketing styles: the Conversationalist, Conversationalist Marketer, the Salesman, and the Broadcaster. Each type shows…
