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While it goes without saying that driving traffic to a site through methods such as social media marketing and search engine optimization is one of the most important aspects of building an online presence, being able to successfully accomplish this is an entirely different beast in itself. Although a site might provide exceptional content or…
Although many among the world of search engine optimization have expressed fear that Google’s recent announcement and rollout of personalized search results might be the end of search engine optimization as we know it, there’s a wealth of evidence to suggest that this actually isn’t the case. For starters, “normal” search engine results have already…
Although it’s routinely mentioned with Facebook as perhaps being the face of social media marketing, one of the more pressing problems that Twitter has faced in its relatively short lifespan is the one of user retention. While new users were signing up for accounts with Twitter at record speeds, at its worst, the social media…
Twitter continues to make waves in the social media marketing realm by reporting record profits – for a site that hasn’t rolled out any advertising. Critics can stop asking how the microblogging service can ever turn a profit because Bloomberg reports a $25 million revenue for the social media marketing platform. Even without advertising, the search deals the social media…
Even though search engine giant Google is coming out with its new algorithm after the holidays, it doesn’t stop them from helping users by optimizing their search engine results page. Google currently has three innovative ideas in the works that is going to revolutionize search. Marissa Mayer, Google’s vice-president of search products and user experience,…
Starting Thursday, December 17, Yahoo will begin to incorporate the latest Tweets into searches. This is to follow in conjunction with Bing and Google as they have also begun to incorporate Tweets. However, Yahoo!’s algorithm determines the hot topic and will show in a separate section within the search engine results page (SERPs) called “Tweets”….
With 2010 approaching quickly, there are several predictions being made about search engine optimization (SEO). Remember to take them with a grain of salt because who knows what the future holds. Feeding Information Results Less Traffic · Both Google & Bing are now providing more information in their queries, thus lessening the need to leave…
Lately, Twitter has been an integral force for businesses as a means of social media marketing (SMM) by helping companies expand and deepen their relationships with customers. With this growth comes the need for more business specific features, as evidenced by Twitter’s recent assimilations with social media sites Citysearch and LinkedIn. Yesterday, Twitter’s official blog…
As 2010 approaches, there are several trends that are becoming concerns for anyone involved with social media marketing (SMM). One of the growing concerns for marketers is earned media, which is the added, unpaid exposure a brand assumes when consumers share about the brand online. Thus, agencies are looking for ways to create objectives for…
As online video continues to grow, it is important for both you and your company to understand how video can be a great source for social media marketing (SMM). A recent study conducted by comScore in October 2009 has revealed that more than 167 million viewers watch videos in the U.S. This means that there…
