As if you needed another reminder about the ever increasing importance of mobile social media marketing, a study recently released by comScore, a digital measurement firm, indicates that more and more people are accessing social media platforms such as Facebook and Twitter through their cellular phones and other mobile devices.
The study conducted by comScore measured the difference in users visiting various social networking sites through mobile browsers over the time period of January 2009 to January 2010. Some of the information found as a result of it included the following:
- The percentage of smartphone users accessing social media through mobile browsers had increased to 30% by the end of the study, up sharply from January 2009’s 22.5%.
- Social network access on all mobile phones, both smart and regular, increased from 6.5% in 2009 to 11.1% this year. However, the driving force behind that uptick can very likely be attributed to the increase in the amount of people using smartphones.
- Facebook and Twitter saw enormous increases in access through mobile browsers, at rates of 112% and 347% respectively. It’s important to keep in mind, however, that this data only takes into account traffic from mobile browsers, and not traffic from sources such as applications. This is a likely indicator that mobile social media access is even larger than we’re aware of.
The study makes it clear that mobile phones are going to play a large role in social media marketing moving forward. For this reason, it’s almost essential to equip your company with tools such as iPhone applications to remain afloat in the mobile stratosphere, lest you find yourself left behind in the wake of this mobile trending.
Written by Kenny K.
