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As 2010 approaches, there are several trends that are becoming concerns for anyone involved with social media marketing (SMM). One of the growing concerns for marketers is earned media, which is the added, unpaid exposure a brand assumes when consumers share about the brand online. Thus, agencies are looking for ways to create objectives for…
As online video continues to grow, it is important for both you and your company to understand how video can be a great source for social media marketing (SMM). A recent study conducted by comScore in October 2009 has revealed that more than 167 million viewers watch videos in the U.S. This means that there…
Though Google has the market cornered in terms of search engine optimization (SEO), search is always changing and social media is on the rise. One of the major newer players in the search engine world is Bing. I’m sure you’ve seen their viral ads about search overloads and how Bing intends to simplify and make…
Social media sites such as Facebook and Twitter have become a staple in today’s world to share news and stay connected with the world. Social media have also become quite popular social media marketing tools for businesses. However, Hootsuite, a third-party application, is here to help integrate those social media sites and make life easier….
Search engine giant Google has recently announced that they have started to personalize search results for everyone, regardless if they are signed into a Google account or not. Let’s say someone was searching to purchase a book using Google and found a listing from Amazon. Over a period of time, as the person continues to…
Keyword research is an integral aspect ofsearch engine optimization. Without the proper keywords, we’re missing out on potentially crucial web traffic. Now with the promise that Google may begin indexing our tweets, the concept of keyword research for social media marketing is in the limelight. Did you know you can track a keyword within a…
The latest sensation about Twitter is the new “retweeting”, or RT, feature available on your Twitter account. Basically, the ‘retweet’ feature, a clickable option located at the end of someone’s tweet’, allows the user to automatically repeat that post with the ‘RT @’ prefix. However, this feature wasn’t available on Twitter before but via Tweetdeck,…
Nobody appreciates a website that has scripts slowing down their browsing experience, but this is true for any annoyances that prevent the website from loading in a speedy and efficient manner. Well, search engine optimization (SEO) world, be prepared to tweak your website for better performance because Google may considering this variable as a ranking…
As we previously mentioned in our posts about Google’s addition of breadcrumbs next to the URL on their search engine results pages (SERPs), Google is also adding regional tags, or geo data, next to the URL. Below is an example of the regional data appearing next to the URL. This addition to the breadcrumbs is…
Once again, Google continues to update their search format for the best search engine optimization (SEO) for users. Google’s official blog has recently announced they have reformatted their universal search results. This is only referring to normal search results, as one would typically do on https://www.google.com/, not the Google Images section. The universal page will…
