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Yesterday we reported that a vast majority of Fortune 100 companies aren’t utilizing social media marketing properly, thus missing out on the positive perks it can bring to a business. Their pitfall was due to half-hearted social media marketing efforts. Yes, social media marketing is great for branding but companies need to keep in mind…
Social Media websites such as Twitter, Facebook, and Blogger, are being used more and more by companies that want to venture into the online community. Although this is an important tactic for Social Media Marketing, it is crucial to keep in mind who is managing these accounts. The employees who are managing those accounts are…
It’s been no surprise that a bevy of companies are jumping onto the social media marketing scene because of the buzz surrounding the positive perks social media can provide a company. However, we’ve stressed enough that just having an account is not enough. Activity on these platforms is critical. Without activity, you’re no better off…
The world is still getting its feet wet with social media marketing. Companies are starting to join in on the extravaganza by adding dedicated fan pages on Facebook and Twitter accounts solely about the company. There are a multitude of success stories from various companies that have increased their customer base with social media marketing…
Recently, TurnHere reported that brands and marketing agencies are putting video in the forefront of their marketing efforts for 2010. We reported in the past that video has been an increasingly vital engagement object for search engine optimization and now other firms are realizing the importance as well. While video has not been integrated in…
Google sent tremors through the search engine optimization (SEO) industry yesterday as it announced that it was preparing Caffeine for a wider release but with no specific launch date. There was an particular uproar among retail-based businesses about having the new index released just as the important holiday season starts up. However, Matt Cutts of…
In August we reported on Google Caffeine, an update on its current search algorithm to help improve its indexing speed and reach. While the changes we noted were subtle, implementation of their new algorithm could rock current search engine optimization strategies for many firms. No one is quite sure how their search engine optimization efforts…
In off-page Search Engine Optimization (SEO), link building can be done to improve your website’s link popularity. There are many ways to build backlinks to your website. One of them is by way of doing directory submissions. Directories are edited by their human editors. So to get your company or website listed in any of…
Search engines’ indexing capabilities have had to adapt as the internet has evolved, forcing search engines to index a range of items from HTML to flash content. Now, it seems that Google’s ready to display Twitter Tweets in the search results, which means indexing Tweets. So how can you create a search engine optimization strategy…
We’re all familiar with Google’s traditional crawling method to index web pages in the search engine optimization (SEO) industry. However, Google has announced that they are now using RSS and Atom feeds to discover new websites. This, in turn, allows Google to incorporate new content from a variety of sources as soon as it’s posted….
