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Many of us working with search engine optimization (SEO) are familiar with the Google PageRank tool. A few weeks ago, there was some internet buzz about PageRank being removed from the list of Google Webmaster Tools. There was talk about Google changing their algorithm to see what determined a website’s worth. Basically, any change in…
Without a question, most of us engage in internet research when we’ve got questions about a product or service. The internet is an ubiquitous force in our daily lives now—we use it to learn and to connect. It’s evident that in our technological age, we’re shifting away from traditional means of information to the web….
Matthew Trewhella from Google gave some insight into the “Vince/brand update.” There have been times when we’ve “googled” and then “re-googled” a search because we couldn’t find what we were looking for. Is this search engine optimization (SEO) failure from the brands we’re trying to seek out? Well, it seems Google regards your repeated search…
We haven’t completely forgotten about MySpace, but the social media king of years past is now a pauper compared to Twitter and Facebook. It’s been noted that MySpace’s traffic has “fallen off a cliff,” even despite their partnership with Twitter. Even with their mild Twitter success, MySpace is still strategizing on how to move back…
Spiders are an integral part of your search engine optimization (SEO) success. Search engines use spiders/crawlers to examine the material on each page of your website. The spider enters your homepage and observes links to other pages so it can collect the HTML on those pages later. Crawling is simply the process of finding the…
It’s official. Bing and Google have each announced a partnership with social media marketing platform Twitter. Bing was the first to announce their partnership with Twitter and has already rolled out a beta feature for users to try out, here. In terms of deciding which tweets are worthy enough to show up on SERPs (search…
Being proactive about brand management is essential to your business’s success. You can’t satisfy every customer and every bad review that exists can turn prospective customers away. In this technological age, your efforts for creating a positive image for your brand can be easily thwarted by one bad video regarding your brand, as is the…
Twitter can be a great social media marketing platform for a business of any size. But, if you’re just starting out with Twitter, we’ve compiled a few ideas for you to utilize. 1. Company Newsletter Twitter is a great way of dispersing information. In a business setting, you’re able to quickly update your work status,…
Many understand the concept of keyword research, but there’s an important step that is often skipped or missed. Many small businesses knows keywords are crucial to search engine optimization (SEO) efforts and follow the basics for keyword research. First, they check to see which keywords bring the most traffic and optimize accordingly. If they’re smart,…
Outside of the immediate industry, search engine optimization (SEO) is a murky area of knowledge. The most common question that is asked is, “how long will it take to see results?” Unfortunately, a small business investing into a search engine optimization (SEO) consultant may not fully understand the various processes involved to get ranked. Search…
