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Google is rolling out a new targeting strategy for YouTube campaigns. Frequency Targeting is an ad strategy that will give advertisers more control over how many times YouTube users can see their ads. Before it was released for YouTube ads, controlling the ad frequency was a feature for users running connected TV campaigns in Video…
Creating a Facebook Page may be easy, but the task doesn’t end there. You will need to properly customize your Facebook page if you want customers to find it online. Follow our quick and easy step-by-step guide below to customize your Facebook page. Profile Picture and Cover Photo Before anything else, you need to add…
Google has a shopping search update, introducing new labels that highlight promos and coupons. These labels will allow consumers to quickly compare prices from multiple sellers. The new update is designed to help consumers find items at the best prices available in the market. In fact, according to a recent survey done by Google, there…
Do you have an online retail store and are looking for ways to increase the conversion rate from Google ads? Consider Shopping campaigns to promote your inventory, increase online conversion, and boost website traffic or foot traffic to your store. What are Shopping campaigns? Shopping campaigns ask marketers to submit their product data to Google…
Facebook announces expanding professional mode to all users globally to allow everyone to utilize features previously exclusive to business pages on Facebook. Every user can showcase their skills and abilities in new ways with this update. Professional Mode was first rolled out to US-based individual users last December. It is a profile setting that can…
When starting a new blog for your business, getting people to read your blog posts is a common struggle. With millions of content published online every second, audiences will need help finding your blog post on the internet. But fret not because our experienced writers have the following tips that can help you get more…
To meet the requirements of consumer privacy, there will be a Google Ads update that will affect similar audiences targeting. Google Ads Liaison Ginny Marvin announced that the ads platform will phase out similar audience targeting in 2023. There won’t be any changes for users currently using similar audience targeting in their campaigns and ad…
Logo creation can be very intimidating, especially for first-time business owners. But with today’s resources and technology, you can easily create one on your own. However, this doesn’t mean you should just wind up a logo that will not stand out or represent your brand. It has to be striking and memorable enough to make…
LinkedIn has released an update that upgrades video content with automatically generated captions. This new feature is designed to help people with accessibility needs. Automatic Captions to Videos With the new automatic captions, LinkedIn’s goal is to make videos in the feeds more accessible to those who have a hard time hearing. It is also…
If you’re new to e-commerce and want to build your organic traffic, adding a blog to your store is the simplest way. Blogging effectively builds a long-term audience, increases customer engagement, and improves your website’s SEO. Adding a blog to your Shopify store is easy. Here’s a quick guide on how to add a blog,…
