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Meta has shared on their blog post the four top ranking signals its Facebook algorithm uses when ranking videos on the social media platform. The four factors with the most influence on Facebook’s video distribution are: Audience loyalty Audience retention Engagement Originality According to Meta, Facebook’s video algorithm values original content and encourages intentional and…
Many people use Yelp to look for great businesses within their local area. In fact, it was reported that the platform has over 92 million unique mobile users per month, while a separate study shows that over 97% of people who use Yelp make a purchase within a week. While having a Yelp business profile…
Last month, Google started rolling out the helpful content update. The developers explained that the new update is part of Google’s efforts to ensure that users see more original and valuable content in search results. Google Focuses on People First Content The new update is developed to rank websites with better content to give visitors…
Google Maps has over 154.4 million active users monthly and is the most used navigation app in the US. It is a tool local business owners should maximize to their advantage. In fact, 88% of consumers who search for local businesses on their mobile devices are likely to call or visit within 24 hours. To…
Twitter users have been requesting the social media platform to add an edit button for years. And now, Twitter finally confirmed that they are currently testing the edit feature, allowing users to modify their tweets. However, users can only edit and modify tweets up to 30 minutes after it has been tweeted or published. According…
In 2020, Statista reported that 83.3% of all internet users in the U.S. have access to digital video marketing content. This number is expected to rapidly increase over the years. With the recent popularity of short-form videos, big platforms such as YouTube, Instagram, and Facebook are quickly catching up. Facebook and Instagram have introduced “Reels”…
TikTok will be pushing for e-commerce by adding three types of shopping ads. Each ad will come with expanded placement options beyond the For You page. These new three ad types will include: Catalog listing ads Live shopping ads Video shopping ads These new advertising formats will be accessible in the TikTok Ads manager through…
Have you just received an email from Google Ads which says that one of your ads has been disapproved? Before panicking, know that it is normal to experience a disapproved ad every now and then. But that doesn’t mean that you should just let it be. Once you’ve received a notification, it is crucial that…
Linkedin will roll out a new feature that will enable users to add external links to the photos they post on their feed. This new feature allows another opportunity for users to drive traffic to their website from their Linkedin business page or profile. Linkedin Creator Manager, Geri Silver, announces the new feature on her…
The most common struggle small businesses experience when starting their online marketing is driving traffic to their new website. While there are numerous marketing materials they can use, not every tactic may suit their current business model and target audience. Because of this, businesses tend to try the same strategies repeatedly without seeing any ROI…
