How to Drive and Increase More Traffic to Your Website
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How to Drive and Increase More Traffic to Your Website

The most common struggle small businesses experience when starting their online marketing is driving traffic to their new website. While there are numerous marketing materials they can use, not every tactic may suit their current business model and target audience. Because of this, businesses tend to try the same strategies repeatedly without seeing any ROI…

Facebook Announces to End Live Shopping on October 1

Facebook Announces to End Live Shopping on October 1

Meta announced earlier this month that Facebook will no longer allow users to live shopping events starting on October 1, 2022. Facebook users can still use Facebook Live to broadcast their live events, but they won’t be able to create any product playlists or tag products anymore. Meta’s decision to end Facebook Shopping is part…

How to Make Your Local Business Appear on Google Search Results

How to Make Your Local Business Appear on Google Search Results

According to recent studies, 97% of users searched online for a local business, urging Google to develop its algorithm for local search. Local search marketing allows a small local business to compete with big brands that offer similar products and services. However, the question is, how can your local business appear on Google Search Results?…

Google Now Shows Product Review Pages as Search Snippets
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Google Now Shows Product Review Pages as Search Snippets

According to recent studies, 93% of customers read online reviews before buying a product. In fact, Google considers product reviews a valuable resource for users when searching for which product to buy online. Google has released a new update on search results for product review pages regarding this, which will list down the pros and…

Google Analytics 4 Will Now Report Performance Max and Smart Shopping
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Google Analytics 4 Will Now Report Performance Max and Smart Shopping

Google Analytics 4 properties have updated their reports and now have a segment of data that shows traffic from Performance Max and Smart Shopping campaigns. The data from these campaign types are listed under a new channel group called “cross-network.” Users can now access data by looking for the cross-network channel grouping. This will display…

Google Chrome Will Not Remove Third-Party Cookies Until 2024
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Google Chrome Will Not Remove Third-Party Cookies Until 2024

Google decided to delay the removal of third-party cookies in Chrome, pushing the phase-out to 2024. This is the second time Google has extended its support for third-party cookies. Initially, the search engine company wanted to get rid of third-party cookies this year. However, their plans moved them to change the deadline to 2023. And…