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The most common struggle small businesses experience when starting their online marketing is driving traffic to their new website. While there are numerous marketing materials they can use, not every tactic may suit their current business model and target audience. Because of this, businesses tend to try the same strategies repeatedly without seeing any ROI…
Meta announced earlier this month that Facebook will no longer allow users to live shopping events starting on October 1, 2022. Facebook users can still use Facebook Live to broadcast their live events, but they won’t be able to create any product playlists or tag products anymore. Meta’s decision to end Facebook Shopping is part…
According to recent studies, 97% of users searched online for a local business, urging Google to develop its algorithm for local search. Local search marketing allows a small local business to compete with big brands that offer similar products and services. However, the question is, how can your local business appear on Google Search Results?…
According to recent studies, 93% of customers read online reviews before buying a product. In fact, Google considers product reviews a valuable resource for users when searching for which product to buy online. Google has released a new update on search results for product review pages regarding this, which will list down the pros and…
With the release of Core Web Vitals in May 2021, Google confirmed the importance of “page loading performance” to user experience, which is one of their highest ranking factors. With a slow loading page speed, you might not only be losing online visitors but also the chance to rank up on Google Search Results. Cybertegic…
Google Analytics 4 properties have updated their reports and now have a segment of data that shows traffic from Performance Max and Smart Shopping campaigns. The data from these campaign types are listed under a new channel group called “cross-network.” Users can now access data by looking for the cross-network channel grouping. This will display…
Did you know that your website and its web pages will not appear on Google’s search results if they are not indexed? But what is indexing? According to Google, a page indexed by Google means that it has been crawled by GoogleBot, analyzed its content and meaning, and stored in the Google index. Once a…
Google decided to delay the removal of third-party cookies in Chrome, pushing the phase-out to 2024. This is the second time Google has extended its support for third-party cookies. Initially, the search engine company wanted to get rid of third-party cookies this year. However, their plans moved them to change the deadline to 2023. And…
Google Search Console helps website developers monitor, maintain, and troubleshoot any website errors that can affect their presence in Google Search results. While you don’t necessarily need to sign up on Google Search Console for your website to be crawled and indexed by Google. This tool can help you further understand how Google sees your…
Website owners are often preoccupied with how their website looks, missing one important factor they should consider when creating a website — speed. Unfortunately, most business owners tend to overlook this when building a website. They want to add elaborate visual elements and graphics, thinking it will attract website visitors. They don’t realize that these…
