Is it possible to foster a relationship built on blog comments?
Yes, of course!
Today, we are sharing with you tips on how to cultivate and build customer relationships based on blog comments.
Now, don’t raise your eyebrows just yet. Blog comments are just as crucial as actual blog content. Your Internet marketing expert—if they really are experts—should tell you that blog comments are underutilized and misunderstood content marketing tools. Before we dive in to the tips, just remember that building a relationship using blog comments is not about quantity, it is about quality.
1. Write in a personal voice. A personal feel always makes a world of a difference. It makes readers feel more comfortable and it encourages them to interact as compared to a stoic, template reply to comments. Regardless of the nature of your business, go personal when it comes to blog comments. If your Internet marketing expert manages your blog, make sure they get the memo.
2. Ask questions. If you want your readers to respond, ask questions. Smart, compelling questions, of course. It can be as simple as asking for their thoughts or inviting them to share their experiences related to the topic. It’s a good habit to have.
3. Don’t be a smug, know-it-all. Everybody hates the arrogant know-it-all. Even if they really do know it all. It’s great to be an authority on the topic but don’t rub it in. Take turns with your Internet marketing expert in analyzing the tone of your comments. The last thing you want to do is scare readers away with your knowledge.
4. When doing an opinion piece, don’t be afraid to admit that you could be wrong. This technique humanizes you and your brand. It gives the readers an idea of your humility as a person and it thus makes you (and consequently your brand) more approachable. Just always remember to align with your Internet marketing expert so that whatever personality you present online is consistent with their efforts.
5. Add a photo and a little bit of bio. We all like knowing who we are talking to and this rule of thumb applies in blog comments. Of course, the branding that comes with it is also valuable.