According to a report made by DMA in 2018, for every $1 spent by businesses on email marketing, one can get an average return of $30. This makes email marketing one of the most cost-effective digital marketing channels you can use, especially during this time.
But before starting your email marketing campaign, you need to build a list of email subscribers first.
Here are five tips on how you can build your email list from scratch as recommended by Cybertegic, a digital marketing company in Los Angeles:
Add sign-up forms on your website.
Add sign-up forms to your website at places that can easily be seen by your visitors. This is the way to start building your email list. The best places to put these forms are after your blog posts, on your website’s homepage, or on your side page.
Offer an incentive.
Offering incentives to users easily boosts your email list growth. All you need to do is tempt your audience with a free gift such as an ebook or a small item from your product list. You can also offer promotions such as special discounts. These incentives make it easier for them to add their email address on your form.
Make your website mobile-friendly.
According to professional email marketers, around 40% of their emails are opened on mobile phones. So make sure that your website and sign-up form are all mobile-friendly to increase your sign-up rate.
Use word-of-mouth marketing.
Build your email list by using word-of-mouth marketing. Add a forward-to-a-friend button in your emails and ask your subscribers to share their emails to their friends. This is a great strategy to increase your audience reach.
Add sharing buttons.
Make sure to add social media sharing buttons in your emails, and ask your subscribers to share your emails on their social media channels. This is another excellent way of using word-of-mouth marketing to your advantage.
