Managing Difficult Client Expectations When It Comes to SEO (PART I)

Because of the dozens and maybe hundreds of myths being perpetuated in the SEO business, clients tend to have unrealistic expectations some of which are based on misconceptions or outdated practices. While some problems can easily be solved with a simple discussion and explanation, there are those that are absolutely impossible to achieve. Internet marketing…

Ready To Take Your E-Commerce Enterprise To The Next Level? Six Tips To Consider

If you think you are ready to conquer a bigger market for your e-commerce enterprise, take a step back and consider the following factors. Get Elastic’s Linda Bustos shares in an article six things an e-commerce merchant should consider before embarking on an international expansion. 1. Market Attractiveness. Bustos reminds online entrepreneurs about the necessity…

Getting SEO and Content Strategy in the Social Media World

The convergence of SEO and social media should not come as a surprise, considering that data from social media is now being used to personalize search results as well as providing indicators of what content is popular with actual users. Additionally, Facebook Likes and Twitter feeds are now being incorporated in Google’s SERPSs. Google has…

Five Basic Client Questions for Future Internet Marketing Experts (PART I)

Internet marketing experts are a dime a dozen nowadays. Internet marketing is quickly becoming a lucrative business, with search engine optimization practitioners earning as much as $80,000-90,000/year. However, it takes experience and expertise to stay long in the internet marketing business, not to mention a portfolio of long term and highly-satisfied clients who can back…

Visa Joins the E-commerce World by Launching Its New Digital Wallet

Visa becomes another force to reckon with in the e-commerce world as it launches its new digital wallet. The new digital wallet is an e-commerce solution pioneered by Visa to allow consumers to pay for goods and services with just a click on their smartphones. With Visa set to launch another promising e-commerce solution, the…

In-house Team VS SEO Firms: Why Hiring Professional Search Engine Optimization Practitioners Is Better

Having a dedicated SEO team is not even a question for online businesses nowadays. The big question is whether to build an in-house SEO team or outsource professional search engine optimization practitioners to do internet marketing campaigns that are tailored to a client’s needs. Here are some of the reasons why companies should hire internet…