Managing Difficult Client Expectations When It Comes to SEO (Part II)

Last week, you read about the first three expectations clients often have that are sometimes unrealistic and impossible to achieve. This week, the discussion continues as we conclude this topic on how to properly explain and hopefully debunk some misconceptions that clients have when it comes to doing SEO. 1. Amount of Traffic – Clients…

Customer Service Improvement Tips for eCommerce Merchants

Customer service for eCommerce stores is definitely not the typical type wherein consumers fall in line, asking questions to a store expert. Great customer service will not only do wonders for your business in terms of reputation but offering helpful service for your eCommerce store will encourage consumers to come back and do business again….

Managing Difficult Client Expectations When It Comes to SEO (PART I)

Because of the dozens and maybe hundreds of myths being perpetuated in the SEO business, clients tend to have unrealistic expectations some of which are based on misconceptions or outdated practices. While some problems can easily be solved with a simple discussion and explanation, there are those that are absolutely impossible to achieve. Internet marketing…

Ready To Take Your E-Commerce Enterprise To The Next Level? Six Tips To Consider

If you think you are ready to conquer a bigger market for your e-commerce enterprise, take a step back and consider the following factors. Get Elastic’s Linda Bustos shares in an article six things an e-commerce merchant should consider before embarking on an international expansion. 1. Market Attractiveness. Bustos reminds online entrepreneurs about the necessity…

Getting SEO and Content Strategy in the Social Media World

The convergence of SEO and social media should not come as a surprise, considering that data from social media is now being used to personalize search results as well as providing indicators of what content is popular with actual users. Additionally, Facebook Likes and Twitter feeds are now being incorporated in Google’s SERPSs. Google has…