In our previous article, we discussed certain benefits of Facebook ads. We listed these qualities to help you determine whether FB ads serve as a perfect paid marketing channel for your business. Today, we decided to do the same, but this time we’re putting the spotlight on to Google Ads. Google Ads allows advertisers to…
Facebook Ads is a paid online advertising channel on Facebook. This makes it an effective channel for reaching out to new audiences that are using the said social media channel to look for products. It also allows you to target users based on demographics, location, behavior, and interests. But is Facebook Ads the right paid…
When spending money on marketing ads, it’s pretty normal to expect that you get more than what you spend for. It’s how businesses are supposed to work. Google ads are one of the most prominent paid marketing channels, and increasing your ROI isn’t impossible as long as you know what you should do. Here are…
How to Write PPC Ads Like an Expert PPC or Pay-Per-Click isn’t free, unlike SEO. You need to spend money to bid on your ads, so they show on top of Google search results and outbid your competitors in the ad space. But the bidding amount isn’t the only factor to put you at the…
The world of PPC marketing is a tough and competitive one. You always have to keep up with the latest updates, search the best keywords, and outbid your competitors to increase your ad’s visibility. That’s why, for today’s article, we decided to give some tips on how to execute the right PPC strategy perfect for…
Just like SEO, you have to learn how to properly optimize your PPC campaigns for it to work on your end. Creating an ad campaign for the sake of having just one won’t help you get the ROI you’re expecting. It might even just eat up your PPC funds without any conversions. That’s why for…
Early this month, Google has added new extensions to improve user interactivity on Youtube. These new extensions are designed to make it easy for customers to take action and help businesses hit their goals. The new extensions are built off the popular extension on Search, which gives Youtube viewers useful and actionable information about the…
Google had rolled out a new update for Google Ads called lead form ad extension. It was designed to attract customers by allowing them to fill out a lead form and ask for a special price right in the search page results. According to Google, the lead form ad extension was created to capture potential…
PPC Advertising is one of the best forms of digital marketing. What makes it different from SEO is that it instantly deliver results and increases your traffic. It also gives you a higher chance of appearing on the first page of search results as long as you can outbid with your competitors. But PPC advertising…
Having problems with your Google ads? Are they converting? Are you getting the right number of traffic or sales? If your answer to at least one of those three questions is no, then perhaps you might need to take another look in your ads and tweak some settings. Maybe, all your ads need is proper…
