“What is Google Ads?” and “Why Use Google Ads” are the most common phrases searched on Google. This only shows that many online business owners and marketers have heard about Google Ads but aren’t sure how it can work for them.
Google Ads is a paid marketing platform that allows you to advertise and promote your products and services when users search for relevant keywords related to your business on Google. Your ads can show on Google Search Engine, Google Maps, Google Shopping, and Google Display Networks.
This makes it one of the most effective marketing channels. In fact, thousands of businesses have found Google Ads to deliver measurable ROI after investing in it. And that’s what we’ll further explain in today’s post on why you should use Google Ads and how you can use it to generate more sales.
Search Ads
Google is the most popular search engine. According to the Q1 2020 data published by Statista.com, Google accounted for 92% of overall organic search engine visits. This data only shows that the Google search engine gets over five billion searches every day. And by using Google Ads, you can have access to these large numbers of audiences.
In the U.S. alone, Google takes 88.14% of the search engine market share in 2020. In comparison, Bing received a 6.67% market share, followed by Yahoo with 3.19%, then DuckDuckGo with 1.67%.
Using Google Search Ads can also allow you to show on top of Google’s search results. And according to a study by Chitika, websites that appear on top of Google’s search page result receive 33% of the clicks. Your website can show on top of the search result page with the right bid amount and ad quality score. And the higher your website is placed, the more users will click and check your products, leading to more sales.
Dynamic Ads
With Google Ads, businesses can advertise their brand to audiences searching about their product category in the search engine. Advertisers can also increase their audience size by targeting people on other websites or channels through Google Display Network using Dynamic Display Ads. These networks include Google sites like Blogger and Youtube or different placements like mobile apps.
Dynamic Display Ads is a feature within Google Display Network, which allows you to dynamically display ads to users based on the products they have previously browsed on your website. According to Oberlo.com, consistent presentation of a brand can increase business revenue by up to 33%. By seeing your business across different channels, customers remember your brand and are likely to create a relatable identity for it. And at the end of the day, a strong brand will improve your chances of getting new customers, thus increasing your sales.
Keyword & Audience Targeting
Reaching many people through your ads is nice, but it’s more important to get the right people to click your ads and buy your product/service. Google Ads has two main types of targeting: Keyword Targeting and Audience Targeting.
a.) Keyword Targeting – uses keywords that are relevant to your product or service.
b.) Audience Targeting – uses Google’s data of user’s online behavior and demographics such as age, gender, and location.
Using these targeting options, you can be sure that your ads have relevance and only appear to customers who are already interested in your products/services. This increases your business chances of closing more sales since your website is getting more quality leads.
Smart Bidding
To reach specific marketing goals, Google Ads offers several bid strategies made for different types of campaigns. But if you want to generate sales and focus on conversion, you can start using Smart Bidding.
Smart Bidding is a series of automated bid strategies that use AI to optimize your ads for conversions. Google uses historical search behavior and contextual data to predict the conversion value and then increase your bids when a conversion appears more likely. In a Seer Interactive case study, they used Smart Bidding for their client, Trex, to build their brand awareness without adjusting the budget. The campaign increased its conversion volume by 73% and conversion rate by 59%.
By using Smart Bidding, you can maximize your budget’s ROI.
Retargeting Ads
Each user who goes to your website is a potential customer, but many users will not purchase their first visit. And most often, a visitor could easily forget your brand after that. In fact, only 2% of online shoppers are likely to convert on their first visit to an online store. This is where retargeting enters to bring the other 98% back to your store.
Retargeting Ads lets you show relevant ads to past visitors around Google’s network, so they can remember your website and come back to it. Retargeting ads can also be customized using the data on what a visitor did on your website. According to Criteo, website visitors who see retargeted ads are 43% more likely to convert. Plus, a retargeted ad’s click-through rate is ten times higher than the CTR of a regular display ad. This means that retargeted ads have a higher conversion rate and can generate more sales for your business.
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Google Ads has a dozen more features and benefits, making it one of the most powerful advertising platforms that a business can use today. If you’re not using Google Ads yet, you should probably ask yourself when you should start doing so. As seen in this article, Google Ads can open many opportunities for your business to reach more customers and increase sales over time. And with the holidays coming, now is the perfect time to do PPC advertising!
Need help to start your Google Ads? Cybertegic is the best digital marketing company in Los Angeles that can help you. We are a Google Certified Partner Agency with years of experience working with different advertising platforms. Our Google PPC experts team can assist you in growing your business by optimizing your ads to their full potential.
Sources:
https://www.hostgator.com/blog/benefits-google-advertising/
https://instapage.com/blog/why-use-google-ads
https://www.business.com/articles/6-reasons-why-your-business-should-be-using-google-adwords/
