Basketball legend, Michael Jordan once said, “Always turn a negative situation into a positive situation.” Absorbing the gist of this food for the thought, this is what Google’s Negative Keywords is all about. Today, many expert internet marketing firms and online advertisers see this “negativity” as a great tool to somehow be at par with…
Pay-Per-Click model can be unpredictable at times, especially when forecasting your budget for a specific campaign. Although, it is not quite new to the world of internet marketing that PPC can either bring high traffic to your website, or may cost you a ridiculously large sum of money. The latter happens especially when you overshot…
Here’s a scenario: A bored 20-year old guy wants to know where’s the best restaurant in the city to hang out for a while on a Saturday night that offers cold beer and pizza? He opens his browser and launches Google on his phone. He fervently types the word in the search engine box. After…
Okay, so you’ve allotted a substantial amount of funds for your marketing budget to run a campaign. The ads are already posted throughout the Internet. And after a week, it seems that your PPC is not working. What could possibly be the problem? Just to reiterate, launching a PPC campaign does not automatically equate to…
As said in the previous post, Pay-Per-Click is an online advertising practice that can either put you and your brand on the search engine map if used correctly, or eat up without getting the desired output to boost your brand’s visibility and sales. Assuming that your company has decided to test the waters of Pay-Per-Click,…
PPC can be really tricky, especially for those business newbies in the online marketing world. For one thing, it has a varied price tag in which advertisers (site/business owners) tend to dodge. That’s a given, since it’s could be risky for rookie business owners who are just about to play in the fields alongside seasoned…
Recently, Google announced its last flight out of its regular Product Listing Ad campaigns, and instead will be replaced by Shopping campaigns. With the help of the search engine giant’s newly-developed Shopping tool, merchants can now upgrade their current PLA campaign to a relatively new shopping campaign structure that will be based on the…
Do you have a pay-per-click (PPC) campaign for your online business? If you do, then you should know that there is more to PPC management than just measuring your “return on ad spend” or ROAS. To maximize revenue and profitability, you need to be familiar with other metrics that will guarantee the success of your…
Now that technology has grown leaps and bounds, people are bound to change and adjust to it. The good news is that we have adjusted quite well and we have adapted to having everything around us automated. We have fully embraced the reality that our world will not be able to function well without these…
While it goes without saying that driving traffic to a site through methods such as social media marketing and search engine optimization is one of the most important aspects of building an online presence, being able to successfully accomplish this is an entirely different beast in itself. Although a site might provide exceptional content or…
