Google’s latest update, called BERT, is designed to further improve the search engine algorithm in understanding human language. Digital marketing specialists believed that the update is Google’s way of turning its attention to the development of voice search queries. So how can one make sure that the BERT update won’t significantly affect their website’s ranking?…
Google had released another massive update last month called B.E.R.T., which stands for Bidirectional Encoder Representations from Transformers. According to the company, it’s a new methodology that their algorithm uses to understand and rank roughly 10% of search queries. To better understand B.E.R.T., it is a neural network-based technique designed for natural language processing (N.L.P.)….
When visitors go to your website, you want them to do something either buy your products, call your phone, or subscribe to your newsletter. To make this possible, you need to create a powerful and compelling call-to-action button. Here are 8 tips for creating a call-to-action that actually works: Tip #1 Make the call-to-action easy…
Did you know that you can improve your website to increase the number of leads? Yes, all you have to do is to execute the proper SEO strategies to improve your website’s click-through-rate. Here are five ways on how to increase your leads through SEO: TIP #1 – Understand your user’s intent. The first thing…
Your home page happens to be the most visited page on your website. It also happens to be the most important page. It is where your online visitors are going to decide whether or not they should stick around. That is why your home page should spark an instant attraction to convert your visitors into…
Small businesses think that they need to spend a lot of time and money on advertising their websites to increase their sales. But the thing is, before doing that, you must make sure that your product pages are well-designed and optimized. Driving a large number of leads is useless if your product page is a…
Are you about to publish a new infographic on your website? Before you hit that publish button, you might want to make sure that your infographic is appropriately optimized for traffic. Below is a guide that can help you optimize your infographics for SEO to boost traffic to your website and attract quality leads. Make…
This year, Google has brought a lot of changes to their algorithm. And these changes have caused a lot of websites to lose their traffic and ranking. Fortunately for us digital marketers, we can always work our way back on top. Here are the top five ranking factors to work on in case your website’s…
Here’s a mobile website checklist with seven crucial points to know if your website is mobile-friendly. It was in 2015 when Google launched its Mobilegeddon update and began to focus their attention on mobile users. This eventually then lead digital marketers to design their website for mobile phones to make sure that Google will not…
Local SEO is optimizing your website to allow search users to find it in localized searches. And the first step to rank higher on Google’s local search results is on-page local SEO. So how can you improve your website’s local SEO through on-page optimization? That’s what we’re going to discuss today. Here are seven effective…
