If you are still undecided about getting into mobile e-commerce, you may want to rethink your position after reading this article.
Acquity Group Vice President of Digital Strategy and Design Tom Nawara was quoted in the article saying “mobile is becoming a key digital channel for many customers.” He reiterated the need for online retailers to ensure that their e-commerce sites are optimized for display on mobile devices. The study also revealed the declining trend in designing mobile e-commerce sites with specific devices in mind. For example, the percentage of retailers who optimized their sites for the iPhone went down to 9% as compared to 2010’s 11%. Nawara notes that this “non-specialization trend” is expected to continue as mobile browsers become more similar and adhere to shared standards. The study also revealed that 26% of the Top 500 is offering an app, as compared to only 7% who did so in 2010.
The report further notes that the retailers’ reasons for having a mobile application varies but it can be often traced back to the e-commerce merchant’s objectives, customer base, and the particular devices that the target market uses.