When building e-commerce websites, a lot of people place most of their focus on the site’s structure and the e-commerce content for the various product pages. One page that is often overlooked, but should not be, is the ‘About Me’ page. This page is important to have on your e-commerce website because it is your chance to tell potential customers what products or services you offer.
Whenever a consumer visits an e-commerce site, he or she will usually click on the ‘About Me’ or ‘About Us’ hyperlink to learn more about you, your business, your products and your services. So before launching an e-commerce website, you should create a good ‘About Me’ page, otherwise you risk sending your potential customers elsewhere.
For those of you wondering how you can create appealing ‘About Me’ content, below are some guidelines for creating a great information page to help boost consumer confidence:
Tell them who you are. Give a brief overview of your business and how it started. The goal of this paragraph is to convey and confirm that you are indeed a legitimate individual, business or e-commerce site that can be trusted.
Tell them your expertise and skills. Potential customers need to know that the person or e-commerce business they are dealing with is professional and can meet their needs.
Certify your statements with pictures. Use high-quality and professional-looking photos to validate your written e-commerce content. Some examples of good pictures to use are photos of your retail establishment or your employees doing work.
Provide complete contact information. Never withhold contact details because this information gives consumers confidence that you are legitimate. It gives them the feeling that you are not hiding anything from them since they are free to contact you any time.
The goal of e-commerce websites is to gain customer trust so they will feel comfortable purchasing items from you using their credit cards. You cannot expect them to give their credit card information if your business information seems illegitimate. Make sure your ‘About Me’ page has a phone number, a mailing address and an email address. Note that a PO Box addresses and free e-mails such as Gmail, Yahoo and Hotmail lower your trust factor.
Set the proper tone and mood. Writing e-commerce content in the first or third person affects how a reader perceives you. A first-person point of view (I am, We are) is more personal because it’s like having a face-to face conversation. Writing in the third person (The Company is) will make you appear more serious and more corporate. Consider how you would want customers to perceive you. Small e-commerce business owners, however, should stick to the first-person because sounding too corporate is a bit too pretentious.
A final tip for ecommerce content writing: be simple and stay true to who you are or what your business offers.