It is officially shopping season, and if you are an ecommerce merchant, you should be on your toes by now getting ready for the large volume of customers about to come your way. It is easy to get overwhelmed by a sudden influx of orders so it is best to prepare as early as possible. In a post for the official LexiConn blog, Rob Mangiafico shares some tips for ecommerce merchants as the busy holiday shopping season approaches. Now, it’s time to whip out your checklist and see if you’ve got these holiday ecommerce essentials covered. Here are some of Mangiafico’s holiday shopping tips:

1. Make sure there are no security warnings on your checkout page. This can be a major turn-off for customers and can result in non-completion of a sale.
2. Check your website on the three major browsers. Mangiafico identifies these three major browsers as Microsoft Internet Explorer, Mozilla Firefox, and Google Chrome.
3. Prepare your holiday specials. Lend a helping hand to last minute shoppers by creating a special holiday shopping page. Mangiafico cites common examples such as “Gifts Under $50” and “Gifts for Him/Her”.
4. Highlight your freebies. According to Mangiafico, if you are offering free shipping, make sure it grabs the spotlight in your ecommerce site but does not mislead customers either. If there are restrictions, let them know and try not to make the font so small it’s practically unreadable.
5. Have a back-up plan for if/when something goes wrong. Due to the large volume of shoppers during this season, shipping and payment malfunctions and glitches are not uncommon, so be prepared.
6. Know what shoppers are looking for. Research is a vital aspect of ecommerce and it is not a one-time thing. Update yourself on what keywords shoppers are using to search for your products.
7. Use Google’s ThinkHoliday. Google gives ecommerce merchants a holiday treat with their special site made to help you find out what people are looking for this season.

Don’t worry if you haven’t got these covered, you still have time to catch up! Happy shopping season!

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