The best Internet marketing company stands out from the rest because of its ability to adjust to changes in these fast-paced digital times. With Facebook’s Timeline for brands now ready to roll out, will the real best Internet marketing company please stand up?
If you have already migrated, you might feel that there is not much of a difference. But beware. Small as these changes may seem, the need to adjust is pressing and looming if you want to stay ahead on the world’s most popular social networking site.
By March 30, migrating to the timelines becomes mandatory. For individual users, there is annoyance and resistance. For brands, it’s all about getting new pages up, making sure they are reader- and user-friendly and they are optimized. Surely you don’t want to lose an entire fan base just because of the new Timeline.
We already know that Facebook is vital to any online business so here are some tips on how to successfully migrate to the new Timeline, courtesy of the Bizreport.
1. Tell a story. Brands should “highlight” and “optimize” posts, images, events, promos—anything that helps tell the story. Look at established brands for best practices.
2. Value visuals. Use the best, most compelling photos to portray your brand. Once again, optimize.
3. The new Facebook Timeline is said to “improve targeting.” This is actually a good thing for retailers and their marketers. It means you will have more access to metrics and more metrics means better understanding of your audience. Of course, better understanding then leads to more targeted and more relevant messages, posts, images and other shared information.
How do you feel about the new Timeline for brands? How are you preparing for it?
Let us know what you think!