Are you aware that the average conversion rate in Google Ads on mobile devices across all industries is 3.48%? To further improve this number, Google has added the New Lead Form Extension in their Google Ads campaign.
Google Ads new Lead Form Extension allows mobile users to provide their contact information to a website without the need to click the ad or leave the search engine page result. And the best thing about this new extension form is that they are available on Google Search ads, YouTube ads, and Discovery ads.
Here are the features included in the new Lead Form Extension:
- Choose a Call to Action – Select a call-to-action for your lead extension form.
- Add Extension Text – Add a compelling offer to complement your call-to-action.
- Provide your Business Name, Headline, and Description – Let your potential customers know what your brand has to offer to them right away.
- Create a Form Submission Message – Create a short message to thank your new leads.
- Choose your Lead Delivery Option – Download all the leads as a CSV in Google Ads, or set up a webhook integration.
Aside from these features, you can also optimize your lead form extension to get higher-intent leads or more leads for video campaigns. For these two options, audiences won’t be added or removed, and the fields in the lead form won’t change.
- Higher Intent Lead Form Type uses a lead form design that has more steps to submit the form. In such cases, you may receive fewer leads but with great interest in your product or service.
- More Volume Lead Form Type uses a lead form design with fewer steps to submit the form. In this case, you will receive more leads. However, these leads may include people who aren’t as interested in your businesses as those who sign up using a higher intent lead form.
With the introduction of this new ad extension, now is the best time to start your Google Ads campaign to get more leads and increase your revenue! Cybertegic is the best digital marketing company in Pasadena that has helped businesses grow their revenue through Paid Search Marketing. If you’re interested, you can schedule a FREE consultation with us.
Source: https://support.google.com/google-ads/answer/10089406
