Google Ads has updated its Insights page with four new features designed to help businesses drive more sales. The developers hope that these new features will help businesses increase their visibility and conversion by giving them access to more data.
As more people search and shop online, businesses are starting to turn to digital marketing. In fact, according to Google, 53% of consumers plan to shop online more this year than last year.
Google Ads’ Insight page will provide you with data and information to know consumer trends. These data will also help you optimize your campaigns to increase the visibility of your ads.
Here are the four new features marketers can find on Google Ads Insights page:
- Consumer Interest Insights
- Change History Insights and Auction Insights
- Demand Forecasts
- Audience Insights
#1 Consumer Interest Insights
This feature collects top-performing search query themes, which drive performance in your campaigns. This report also includes the number of people who searched for each theme and its growth. It also shows how each theme performs in your account.
#2 Change History Insights and Auction Insights
This feature allows marketers to find changes on the historical insights and auction insights throughout the Insights page. This helps marketers learn shifts in auction competition and account changes that might have affected your campaign performance.
#3 Demand Forecasts
This feature predicts six months of search trends with its forward-looking insights. This works using machine learning technology with past seasonal search data. Each data this feature gives is personalized to your business.
#4 Audience Insights
This feature helps you learn the interests and affinities of your customers. This allows marketers to understand what creatives work the best with their audience.
These features will help you further understand how your target audience and customers think of your ads. This also includes information on how search users look for products or services you offer on Google.
Suppose you need help to optimize your Google Ads campaigns. In that case, Cybertegic is the top digital marketing agency in Los Angeles. We are a Google and Yelp Certified Partner agency with years of experience. You can schedule a free consultation with us to further understand our services.
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