Google is always coming out with some new feature, and one of the newest things that Google came out with makes it easier to make a local search from different locations. Although Google has always let users make a local search from different locations, they just made it more accessible for people to do so. This isn’t really much of an addition, more just an upgrade, but it’s still important to analyze its significance.
Below you can see the custom location setting in Google’s search. This feature can be especially useful for users searching for a hotel or restaurant in a city they are unfamiliar with.
Local searches make up a large percentage of Google searches, and this in turn means a lot of purchases come from an initial local search. Therefore, a better optimized local search can translate to more web traffic, and even foot traffic, if handled properly. Another thing to look forward to is social media sites like Facebook and Twitter better optimizing their local search features. A fully integrated social media marketing campaign combined with this local search optimization could mean better efficiency for users to find businesses, and more opportunities for businesses to pull in customers. Plus, social media is easily one of the most cost effective means of advertising that businesses have today, so this is good news all around.
Written by Brennan Mack
