Google Merchant Center adds a new attribute called Short Title. Ad marketers can now further optimize the product titles of their listings.
The Short Title Update is an optional attribute that will allow marketers to be more concise. This attribute is different from the title attribute.
Title Attribute & Short Title Attribute
Here are the differences between the “title attribute” and “short title attribute” in Google Merchant Center:
- Title attribute – is used to clearly identify the product you are selling. It is one of the most important parts of your ad listing. To show your products to your target users, it has to be specific and accurate.
- Short title attribute – is used to briefly identify your product listing. Compared to the title attribute, the short title attribute should be concise.
Short Title Attribute
The short title attribute is designed to describe the product on your landing page. It is an optional feature, though, and it won’t show to all networks. It will show in places where users browse, such as in Discovery campaigns and Shopping Ads in Gmail.
Here are the following requirements for adding a short title attribute:
Minimum Requirements
- Use a relevant short title that clearly describes your product listing.
- The short title must be concise.
- Describe the product featured on your landing page.
- Check your grammar and only use professional language.
- Never use words from foreign languages unless they are well understood.
- Don’t use capital letters on your short title for emphasis.
- Don’t include any promotional text such as price, sale dates, or shipping.
- Don’t use any extra white spaces.
Marketing Tips for Adding Short Title
Here are the best marketing tips to optimize the short title in your product data:
- When adding short titles, limit it to only 65 or fewer characters. Depending on their screen size, the user will only see the first 65 characters of your product’s short title.
- Place the most important details first. Not all users will read the entire title, especially when they scroll quickly. So make sure to be concise with your title.
- Add your brand name. If you sell products coming from different brands, you need to add the brand name to your title so users can know what you are selling.
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If you need help to optimize your product listings on Google Merchant Center to boost your conversion in Google Shopping Ads, we can help you. Cybertegic is a trusted digital marketing company in Los Angeles with over 10 years of experience in Paid Search Marketing, including Google Shopping Ads.
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