A landing page is an essential part of any digital marketing strategy. It is a web page used by marketers in their ads that turns interested visitors into customers. Unlike the usual web pages, which are created with several goals and encourage users to navigate the website. Landing pages have a specific purpose, and that is conversion.
With that being said, landing pages are built differently than other pages in your website, including its optimization. For today’s article, we at Cybertegic, a top digital marketing company in Los Angeles, will give you tips on how to optimize your landing page for conversion.
7 Tips on How to Optimize Your Landing Page for Conversion
- Make sure your page loads fast.
- Your landing page should be mobile-friendly.
- Write informative but engaging content.
- Add a surefire call-to-action.
- Use high-quality images and visuals.
- Build trust by showing customer reviews.
- Offer discounts to your customers.
1 – Make sure your page loads fast.
Did you know that one out of four visitors will abandon a website that takes more than four seconds to load? This is why Google recommends that a page should load between one to three seconds. A website that takes more than three seconds to load will increase the page’s bounce rate.
To improve the loading speed of your website, you can use tools like PageSpeed Insights. It will analyze your website’s page speed and list down suggestions on how to make your website load faster. Another easy way to make your website load more quickly is to install page speed booster plugins or apps on your website.
2 – Your landing page should be mobile-friendly.
According to Blue Corona, 52% of all online traffic in the United States comes from mobile phones and tablets. And when it comes to local search marketing, 40% of mobile searches have local intent, as published in Google Mobile Moments Study. This is the reason why your website should have a responsive design so that your landing page will load properly on mobile devices.
To check if your website is mobile-friendly, you can use Google’s tool called Mobile-Friendly Test. By simply entering your page URL, it will analyze if the page loads properly on a mobile device. It will also give a list of recommendations and suggestions on how you can improve the mobile optimization of the page.
3 – Write informative but engaging content.
Writing content for your landing page is of utmost importance. It is your content that will help with your customer’s purchasing decision. So when landing page content, always focus on the goal and build your content around it. For example, if the purpose of your landing page is to get a visitor’s contact information, then use your content to tell the reasons and benefits why they should fill out your form.
For content writing, it is important that you build an informative but engaging piece. Keep it short, simple, and clear. Consumers prefer content that will deliver the information they are looking for right then and there. Use your content to give customers what they need.
4 – Add a surefire call-to-action.
An article published by Small Biz Trends stated that 70% of small businesses don’t use call-to-action. A call-to-action refers to a short line of content designed to convince a customer to take your desired action. Examples of call-to-actions (CTAs) you may have encountered online include “Buy Now,” “Subscribe Now,” and “Book Now.”
Adding call-to-action to your landing page is highly important as it brings you one step closer to conversion. Create a strong, clear, and high-contrast call to action. Your online visitors should easily spot a good call-to-action within five seconds.
5 – Include a video on your landing page.
Adding visuals to your landing page is another way to make them stay. According to Neil Patel, a video on your landing page alone can increase its conversion rate by 80%. This is supported by another fact stating 76% of professional marketers reported gaining positive results after using video in their marketing strategies.
Videos are very effective in engaging your audience. Unlike textual content, they are easier to understand and fun to watch. This is why we highly recommend our clients consider video marketing in their online strategy, including adding videos to their landing pages.
6 – Build trust by showing customer reviews.
Qualtrics reported that 92% of consumers trust a brand and are more likely to purchase after reading a trusted review. So if you want online visitors to click on your call-to-action or stay on your page, dedicate a page for your customer testimonials and reviews. Doing so gives your visitors an idea of what to expect about your brand, products, or services.
One good way of incorporating your online reviews into your landing page is by embedding your Google Business Profile reviews on our Yelp Page. You can also use reviews posted directly to your website by your customers.
7 – Offer discounts to your customers.
Online visitors are likely to go through a purchase if they are offered a discount or promo code. In fact, Blippr stated that 29% of online shoppers will purchase a product or service if it’s heavily discounted, even if they didn’t originally intend to buy it. So consider adding a discount to the product or service you are offering on your landing page.
Another thing to consider when adding discounts is to use a “percentage off” instead of the value. It is reported that 74% of shoppers prefer deals, indicating the percentage savings, so this is definitely worth considering.
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Want to create an effective landing page for your website and marketing campaign? Cybertegic has over 20 years of experience in digital marketing, including search engine optimization and website development, which are vital in creating a landing page. You can schedule a free consultation with us via our website to learn more.
