Google rolled out the Page Experience Update for desktop search last February 22. The update rollout lasted for nine days and concluded on March 3. Compared to the mobile search rollout, this update was short and quick. The former took two months and a half to complete.
The conclusion of the Page Experience on desktop search was announced via Google Search Central on Twitter.
The Impacts of Google Page Experience Update on Desktop Search
Like past algorithm updates, marketers should expect sudden shifts in their search rankings due to the new update. To determine whether your website was affected by the Page Experience Update on desktop search. Google has the tool to analyze your website’s page experience score.
Google Search Console has a section on its report designed to evaluate a website’s page experience on desktops. You can refer to this report to understand how page experience can negatively or positively impact your website’s ranking on Google search results.
The report will segregate the pages in your website into three categories, depending on their desktop page experience. The pages in your website can fall under (1 – red) poor URLs, (2 – yellow) URLs that need improvement, or (3 – green) good URLs.
The Next Step for Your Website
If your website’s report shows that most of your pages are in red or yellow. It is highly probable that any ranking drops after March 3 are due to the Page Experience Update on desktop search.
For websites that have been negatively impacted by the update, the next step you need to do is to improve the page user experience on your website. We recommend following these tips in our previous article to fix the issues.
Should you need more help, Cybertegic is a top digital marketing company in Los Angeles that offers our expertise in web development and SEO. We can help you fix issues with your website’s page experience and get your rankings back.
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