Google launches a new product review algorithm in search results. According to the reports, this new update will build on last year’s product review updates. This is the third product review update added to the search result algorithm since the previous year.
The first product review update was launched in April 2021. It was designed to reward content with first-hand research. A second product review update was then released in December.
With this third product review algorithm update, Google’s efforts are being seen to focus on showing products with quality reviews higher on search results.
Third Product Review Algorithm Update
According to Google, the update is built to enhance the search result algorithm to identify high-quality product reviews. This makes it easier for users to get sound purchasing advice from other consumers. It also seeks to reward content creators who are earnest in being helpful.
Google also confirms that this new update will take several weeks. It will also impact the ranking of English-language product reviews across many websites. So marketers should expect fluctuating search results for their product pages.
New Guide for Writing Product Reviews from Google
With the rollout of this new product review algorithm update, Google also published a new guide on writing reviews. This guide will ensure that content creators meet the search engine’s quality threshold when writing product reviews online.
Google recommends that the content creator meets the following criteria when creating product reviews online:
- The review should include helpful in-depth details that consist of the product’s benefits and drawbacks. It should also include information about how a specific product performs and how it differs from previous versions.
- The review should come from people who have actually used the products. It should also show what the product is physically like or how it is used.
- The review should include unique information beyond what the brand manufacturer or seller provides. This includes visuals, audio, or links to other content that the reviewer experiences.
- The review should also cover comparable products and explain what sets the product apart from its competitors.
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