Did you know that roughly 97% of people who search online are looking for local businesses? This is why Google started prioritizing local search results to deliver the information online users are looking for when using their website. Marketers then need to start spending more time and effort to improve their digital marketing strategy for local search results.
Here are tips on how to get more local customers for businesses in Pasadena:
- Optimize your website for local search visibility.
- Create or claim your Google Business Profile.
- Target local on your PPC campaign.
- Make your website mobile-friendly.
- Localize your content marketing.
- Improve your social media presence.
- Work on your directory and business listings.
1 – Optimize your website for local search visibility.
The first thing you need to work on if you want to drive more local customers in Pasadena is to improve your local search visibility. You can optimize your website for Google’s local search results. Start first by identifying the keywords your local customers use within your area. You can use Google Trends or Google Keyword Planner Planner tools to help you choose which local keywords with search volumes you can use.
Use the top local keywords you have picked for your digital marketing strategy. You can start by creating a landing page with local intent. Optimize the page by adding your targeted local keywords, content targeting, engaging local customers, and introducing your brand’s location. Make sure that your local customers will identify and associate with your brand.
2 – Create or claim your Google Business Profile.
Businesses with Google Business Profiles are likely to appear on the first page of local search results. Google Business Profiles also appear in Google Maps, an app used by over 118 million users. This gives any brand more visibility in their local area than any other online tool.
As the top marketing agency in Pasadena, we highly recommend our clients create or claim their Google Business Profile if they haven’t done it yet. This is because Google Business Profiles don’t just show your information such as an address, phone number, and website URL. It also enables you to add call-to-action in your listing, business attributes, posts updates, and even upload products and services. It’s one of the best ways to introduce your brand locally.
3 – Target local on your PPC campaign.
For a successful local search marketing campaign, you don’t only need to work on your SEO strategy but also on your PPC strategy. If you haven’t started using Google Ads, you should start one to further market your brand by using paid ads. These paid ads will show on Google search sites such as Google Search, Google Play, Google Shopping, Google Maps, and Google search partners.
When creating or adding a new campaign, use location targeting to reach your customers within your service area. Like local SEO, you need to use local search keywords in your campaigns. This way, you will be sure that your ads will appear for your local target audience.
4 – Make your website mobile-friendly.
Forrester reported that mobile devices influenced more than $1.4 trillion in local sales in 2021. In another published report, 88% of searches for local businesses on mobile devices are highly to call or visit within 24 hours. Your website must also be mobile-friendly if you want your local SEO to succeed.
To optimize your website for mobile, you should start by choosing a theme or responsive website layout. This way, whatever device your online visitor is using, your website will upload appropriately on their end.
5 – Localize your content marketing.
Another strategy you should look into is how you deliver your content to your target audience. You need to start localizing your content. What we meant by this is creating content that you know your local audience will be interested in. To localize your marketing content, you need to focus on what keywords or topics are trending in your local area.
Always remember to think of your customers when writing your content. It should be unique, relevant, and helpful. If it offers value to consumers, they are likely to re-share your content, increasing its online visibility. For more tips on writing local content, you can check our guide on “How to Write Local Content for Local Search Marketing.”
6 – Improve your social media presence.
A blog article published by Global Web Index reported that 54% of consumers use social media to research products. This tells a lot about how online users are now using their social media channels to look for products or services. So take time to improve your social media presence, especially when reaching out to local customers.
On top of that, social media channels send signals to Google about your brand’s credibility. It is, in fact, considered one of the ranking factors for local search results. For your social media pages to increase their local visibility, make sure that you add your local information to your page. This information includes your business address, local business phone number, and website URL.
7 – Work on your directory and business listings.
Another factor that can help your local business increase its search visibility in Pasadena is the directory and business listings. These websites allow you to create a business or directory listing of your business, including your business name, local phone number, and address. The listings then send a signal to Google, confirming your location in Pasadena, increasing the chance of your brand appearing on top of the local search results.
But signing up on business and directory listings isn’t enough. You need to make sure that the information you’re adding is consistent. The way you type your address should be 100% identical to how it is published on your website. Adding a different address will send the wrong signal to Google. It can affect the ranking of your business on local search results.
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We hope we can help improve your local search marketing strategy with these tips. And if ever you need help, you can visit our website and schedule a free business consultation with one of our marketing experts. Cybertegic is a digital marketing expert in Pasadena that offers marketing services, including local search marketing.
