Have you ever heard of local SEO? Most online businesses have heard of the phrase but have no idea what it is. Local SEO is a form of search engine optimization that aims to show your business’ website on top of the local search engine results. This means that it’s more geo-targeted, and focuses on getting local leads for your site.
But how does it work? Here are seven reasons on how local SEO attracts new customers:
- More than 60% of local customers use online sources to find local businesses within their area. And most of these customers immediately visit the business’ physical store within the day they have done the search.
- In the past years, there has been rapid growth in local search, as reported by Google. The increase started way back in 2008.
- More than 50% of conversion rates usually come from local directory marketing. This is because local online search and directories target sure buyers.
- And with the continuous rise of mobile devices, more people can now easily access local online search anywhere.
- According to the best internet marketing company, local SEO still has little exposure. In fact, 10% of online businesses have an idea of how it works.
- Many online directories where you can sign up and boost your local SEO are actually free. These include Google My Business, Facebook, LinkedIn, and Yelp.
- 70% of local customers trust online reviews, which easily pop out on the first page of local search engine results.
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