Now that the –ber months are fast approaching, many local businesses are starting to think about promotions that could hike their sales up for the holidays. Not only do local businesses gain more exposure during Thanksgiving and Christmas seasons but they experience increase in sales as well. For businesses who want to target local consumers through Google’s SERPs, here are a few ideas to get you started:
1. Searching through Google’s search engine for products will lead you to “Nearby Stores” if you click on the link displayed below the shopping results. If you want your local business to appear in this particular page, submit your inventory to Google Shopping. Through this, consumers can search by products or by price range, whichever they find more convenient.
2. Being ahead of the competitive is a great way to stay on top. Planning ahead for seasonal keywords such as “Thanksgiving gifts” or “Christmas sale” has been proven to get your site indexed ahead of time. Additional SEO content can also be included during the time you want to gain the best rankings; simply put in variations of the keyword and links to the page you are trying to rank.
3. In line with this, local businesses should be aware of the time frame it gets SEO rankings to get done. For example, targeting a high SERPs ranking for the keyword “Black Friday” sale means trying to get some SEO work done for your page during the month of October.
4. Know the competition by understanding the SERPs for your keyword. Keyword variations are important for SEO, especially now that Google and Bing constantly update their SERPs displays. This means that you can include images, descriptions, blogs, and news with your products so they can rank higher on search engines.
5. An SEO editorial calendar can help you set up seasonal-based events such as back to school sales, Black Friday sales, and of course holiday promotions. This will give you an idea of when to accomplish SEO and internet marketing campaigns in time for your local business to rank. Additionally, it will help you map out the keywords that need to be focused on to get the results you want.
The good thing about local businesses is that they are available all year round, thus making SEO a year-long campaign.
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