Too much of a good thing can be really bad for you, social media included.
According to an article from the Marketing Pilgrim, an average, large company in the US has 178 corporate social media accounts.
Wow. It makes you kind of wonder what kind of Internet marketing expert they have.
The most popular social networking site among these companies is Twitter followed by Facebook. The article states that the reason behind the multiple accounts is to “split out brands or for a specific marketing campaign.” Since signing up is free, why not make the most out of it by registering as many accounts as you want, right? Wrong.
Any reputable Internet marketing expert should tell you that you are headed for social media oblivion if you keep at it. Don’t believe us? Here are three more reasons why you should clean up your social media act.
1. It won’t work without a strategy. Throwing spaghetti at the wall is not a strategy. On the contrary, it betrays a lack of one. Signing up for all the social networking sites means you are not doing research. What do people respond to? What posts or content do they share? Answer these questions and make a plan. And then set goals. While it’s good to hope for the best, hoping alone won’t make you successful in the social media landscape.
2. It looks bad if you are uncoordinated. For big social media campaigns, coordination is key. What you say on Facebook should echo what you just posted on Twitter. Your company blog should have Facebook plug-ins and a Twitter feed on the side bar. All these accounts should function under one direction and should adhere to the same guidelines. Always keep all of your relevant employees in the loop. Running multiple accounts can be more tedious than you think so you can always put your Internet marketing expert in charge of the coordinating process.
3. It clutters the Internet. Any Internet marketing expert will tell you than an abandoned account makes your business look like it closed shop. And if it’s not true, then it’s definitely a bad sign. If you can’t maintain your account, shut it down. This is to avoid it being overrun by spam content and links. If you have a new account on the same network, don’t forget to post it on your old one so your customers know where to find you.
Do you agree with this? Let us know what you think!