If our previous blog posts have not helped you at all to become more socially active, then at the very least, get yourself a social media agency. But if you have been picking up some helpful pointers from us, here’s another blog post you’ll surely appreciate.
Today, we are sharing with you five useful tips on how to be more social, courtesy of the Social Media Examiner.
Thanks to social media, communication has become easier and faster but it has also become more complicated. Having a social media agency will help you better navigate this complex online landscape but having these tips in mind will also make you a better member of the social community. Learn how to spread your message more effectively and more efficiently.
1. Find out your brand personality. What are your unique personality traits? Why do your customers come to you? What makes you stand out? Determine your brand voice so your social media message has a better conviction. For example, are you more of a Steve Jobs? Or are you more of a Bill Gates? Consistency is important in social media and knowing who you are is the best way to start.
2. Find out who your true audience is. We have said this before and we will say it again. You cannot please everybody so find the people who will be receptive to your message. Next, find out where they are. Don’t just jump into any and all social media platforms. Ask your social media agency to help you filter the information you need. Take advantage of demographic data available such as those on Facebook Insights.
3. Be consistent. Adapt a familiar messaging style and tone. There really are no strict guidelines but generally, the idea is to be consistent and to be congruent with your audience. Once you have developed your unique voice, stick with it.
4. Timing is crucial. Knowing when to say something is just as important as the message itself. Make sure you and your social media agency are in on the loop on what is happening in your industry. One of the simplest ways to do this is by subscribing to Google Alerts. Being informed helps you avoid the pitfalls of under- or over communicating. One concrete example: if your last blog post is three months old, then there’s certainly work that needs to be done. On the other hand, rushing into a conversation without gaining a sense of what is actually happening is also bad for your social media rep.
5. Practice, practice, practice. Start with your company blog so you can hone your message better. You don’t need to be overly active on Twitter or Facebook from the get-go. Slow and steady does it, even in social media.
What are your own “social” tips? Do share!