Google My Business is one of the best business listings any business should have online. Through GMB, customers searching for products or services can directly find information about your Business in Google Search or Google Maps. This made it one of the top factors that can help you boost your local SEO campaign.
Want to optimize your Google My Business listings? Here are 4 easy tips you can do today, as listed by the best digital marketing company in Los Angeles:
- Ensure your business information is accurate.
Use accurate and up-to-date information in your GMB listing. This information will be indexed by Google’s algorithm, providing the foundation of your local SEO. The same information will be shown in Google Search and Google Maps. So your business information should be consistent with the one listed on your website.
- Speak to your customers through Google My Business.
Enable Google My Business Messaging so you can speak directly to your customers. According to a study online, 90% of business leads prefer to receive a text message than a phone call. This is why mobile messaging can be an effective part of your marketing strategy. It also can improve your customer engagement and help you close more sales.
- Add business updates and share posts.
Google My Business lets you share updates or posts on your listings. You can add a CTA button on your post, like Call, Book, and Buy. This can help you engage customers and use CTA to lead them to a product page or landing page. Aside from that, you can post business events that customers may find interesting such as promotions.
- Use Google My Business Insights to improve your listing.
To know whether your listing is actually bringing in leads to your website or business, you can use Google My Business Insights. Insights can also help you understand how customers find your business, whether through direct or discovery searches. It also shows where on Google your customers are finding your listings either via Google Search or Google Maps.
