How to Customize Your Facebook Page

Creating a Facebook Page may be easy, but the task doesn’t end there. You will need to properly customize your Facebook page if you want customers to find it online. 

Follow our quick and easy step-by-step guide below to customize your Facebook page.

Profile Picture and Cover Photo

Before anything else, you need to add a profile picture and cover photo to your Facebook Page. These images will help consumers easily distinguish your brand from other pages on Facebook that may have the same name. Photos are also visual presentations that attract people to check your brand and products or services.

How to upload your profile picture:

1. From your Facebook account, click your profile photo in the top right.
2. Click the See all Profiles link and select the Facebook Page you want to switch to.
3. Click the Facebook Page’s profile and then click the Page name.
4. Click the camera icon in the Page’s profile picture.
5. Select from existing Facebook photos or upload a new photo from your file.
6. Crop the image as you prefer and then click Save. 

How to add a cover photo:

1. From your Facebook page, click the Edit cover photo option that you can find in the bottom right of the Page’s cover photo.
2. Click Upload photo if you wish to upload from a file on your computer. You can also click Select Photo to use one of your existing photos on your Facebook Page.
3. After choosing a photo, reposition it to how you like it.
4. Once you’re done, click Save changes.

Page Category

Once you have uploaded a profile picture and cover photo for your Facebook page, proceed with selecting a category for your page. Facebook enables different features depending on the category you choose for your page.

How to add a page category:

1. From your Facebook page, click the About tab.
2. Click Contact and Basic Info.
3. Below Category, click the Edit icon.
4. Type your business category and select from the list of options that appear. Choose the closest category available if you don’t see your business category from the options.
5. Click Save.

Business Details

To complete your Facebook Page, you will need to add all the business details. By adding more information to your page, customers can easily find you in Facebook search results and even in other search engines like Google.

In fact, a complete Facebook page can help send local signals to Google, boosting your website’s local search ranking. To complete the business details of your Facebook page, follow the steps below:

How to add basic information on your page:

1. From your Facebook Page, click About.
2. Once in the tab, click any section you want to edit.
3. To add detailed custom information about your business, click Details About You.

How to add your business address:

1. From your profile, switch to the Page you want to edit.
2. Go to your profile page and click About.
3. Select Contact and Basic Info. 
4. In the Basic Info, click the Add your address option. Enter your business address or drag its map to reposition its pinned location to where your business is located.
5. Once done, click Save.

How to add business hours:

1. Go to your Facebook profile page.
2. Click About, then select Contact and basic info.
3. Click Add hours to set your business hours.
4. You can click “Open on selected hours” to input custom business hours.

How to add services:

1. From your Facebook profile page, go to the About tab.
2. Scroll down to Basic Info and click Add Services.
3. Select the services your business offers and click Save. Make sure to add a detailed description of your business services.
4. Once done, click Save.

Call-to-Action Buttons

Facebook allows you to add call-to-action buttons on your Business Pages. For example, if you have a restaurant or hotel business page, you can add a “Book Now” button for your page, allowing users to schedule a reservation or book an appointment with your business.

How to add a call-to-action button:

1. Go to your Facebook Page.
2. Click the Add Page Button.
3. Select a button, then click Next.
4. Follow the instructions provided by Facebook.
5. Once done, click Save.

Page Shop

Aside from call-to-action buttons, Facebook allows you to add a Shop tab to your page. This tab will let you showcase and sell products to people on Facebook.

How to add a Shop to your Facebook page:

1. On your desktop PC, select the Shop tab. If you can’t see any tab, you can simply change the Page template to your Facebook Page.
2. Follow the instructions by Facebook to add the shop to your page.
3. Complete and fill in all the required fields.
4. Click Finish once you’re all done.

On the same note, you can also add Collections to your Facebook Shop.

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Do you need to boost your Facebook Page? Cybertegic is a digital marketing company in Los Angeles that can help you with your social media marketing. For inquiries, you can schedule a free business consultation with us via our website.

Source:

Facebook Support