Have you ever heard of IGTV? It is a standalone video application for mobile phones that was launched by Instagram in June 2018. It was designed to feature longer videos and easy discoverability through channels using your mobile devices.
Although still a relatively new feature, experts are predicting that it could be the next big thing, following the popularity of other online video platforms like TikTok and Snapchat.
And as the best digital marketing company in Los Angeles, we decided to breakdown the benefits IGTV for your business.
- Beat your competitors.
Unlike other platforms, IGTV is not yet flooded with marketing content, and your competitors may not be using it. Gain visibility and stay ahead of the competition by being the first one to engage audiences with IGTV content.
- Optimize CTR.
Unlike Instagram posts, where it’s hard to incorporate links on organic content, IGTV allows you to easily add clickable links in video descriptions.
- Upload long-form video content.
IGTV allows its users to upload long-form content, which opens up new opportunities for deeper brand storytelling. You can use this by delivering content that connects your brand to your audiences at a meaningful level.
- Follow the longer-form content.
Currently, users are beginning to prefer watching mobile-friendly vertical videos than traditional 16:9 videos. IGTV decided to go with this trend and use full-screen verticals. This allows marketers to create a different video strategy that follows the vertical video trend.
- Build a connection with millennials.
IGTV was primarily designed to appeal to the younger generation who prefer watching visual content over traditional TV. This offers marketers the opportunity to engage with younger audiences, mostly millennials and generation Z.
