The most common struggle small businesses experience when starting their online marketing is driving traffic to their new website. While there are numerous marketing materials they can use, not every tactic may suit their current business model and target audience. Because of this, businesses tend to try the same strategies repeatedly without seeing any ROI or results on their end.
If you are looking for ways to drive and increase more traffic to your website, here are eight proven methods that can bring results. These tips are recommended by us at Cybertegic, a digital marketing company in Los Angeles:
- Do keyword research and optimize your website.
- Create relevant content that brings value.
- Be active on social media.
- Use ads to bring in traffic.
- Create and send email newsletters.
- Partner with online influencers.
- Work on your backlinks.
- Create and share videos.
1 – Do keyword research and optimize your website.
To ensure that your website appears on search queries relevant to your brand and products, you must work on your website optimization. Optimizing your website means updating its content, title, meta-description, and tags so search engines can understand what your website has to offer.
But before you start with your website optimization, you need to do keyword research first. You can use tools like Moz, SEM Rush, and Ahrefs to know which keywords your customers are using.
2 – Create relevant content that brings value.
Content helps search engines crawl your website. However, valuable content brings in traffic and customers. Digital marketing experts agree that creating useful and memorable content is the best way to increase website traffic.
One reason is that online users turn to Google to search for answers. And if your website or blog content can answer their search query, your brand will likely appear on top of its search results. Websites with blog content are 434% more likely to be indexed with Google than those without.
3 – Be active on social media.
The average daily social media usage of internet users worldwide totals 147 minutes per day in 2022, and U.S. users spend two hours and three minutes on social media daily. The data highlights the importance of social media marketing on brand awareness.
Being active on your social media channels, posting content, and interacting with your followers can significantly help drive traffic. Make sure to update your business information and keep them consistent across all channels.
4 – Use ads to bring in traffic.
Running ads on paid search, display ads, and social media can efficiently increase traffic, especially for newly published websites. But before you start creating and running ads, you need to do keyword research and learn how to target the right audience interested in your products or services. Otherwise, you might be wasting your time and budget by gaining traffic without conversions.
5 – Create and send email newsletters.
Promoting your brand and products through an email newsletter is another great way to increase traffic to your website. It helps with brand awareness and creates the opportunity for your business to build a relationship with your customers. Email marketing can remind previous customers and visitors to check out your website again.
When creating a newsletter, include enticing information from its subject line to its content. Add a call-to-action so subscribers know what to do next after reading your email. Lastly, personalize your email to get the readers’ attention and increase its chances of converting.
6 – Partner with online influencers.
Influencer marketing helps you increase your brand awareness and audience reach through the help of internet celebrities. These are bloggers or vloggers with many followers with the same demographics as your target audience. By working and connecting with influencers, you may be able to bring in new customers to your website and increase its traffic and conversion.
Several tools like BuzzSumo can help your business find the right influencers for your industry. You can get the help of a marketing agency to do influencer outreach for your business.
7 – Work on your backlinks.
Backlinks are a big part of SEO which helps search engines like Google score your website’s domain and authority rankings. Building links is also crucial for search engines to rank your website on top of its search results.
Proper backlinking includes finding relevant websites in the same industry as yours and adding your link to their website as an additional reference or link. You can do effective backlinking by providing evergreen and valuable content on your blog posts for other businesses to use to create a link to your website.
8 – Create and share videos.
With the rise of TikTok, consumers are turning their attention to short-form videos. Facebook, Instagram, and YouTube soon followed the trend by introducing Reels. Use this feature to present your brand or product and add a link to your website in your video description or caption. This way, you can lead interested users to your website and increase its traffic.