Does your blog have low traffic and high bounce rate? Then you might want to check the readability of your blog posts. Your content’s readability can affect the interest of your reader. Poor readability can turn off readers hence the possible effect of low traffic and high bounce rate.
Find out how you can improve your blog post readability; here are tips suggested by the best digital marketing company in Los Angeles:
- Subheading
The subheadings, numbered lists, and bullets serve as guideposts for your online readers. Subheadings are also important for SEO. According to experts, you should include your keyword in one too.
- Transition Words
Yoast recommends that each blog post should have at 30% of sentences with transition words or phrases. This helps guide your reader, letting them know when you are comparing, summarizing, and concluding.
- Blog Post Length
Your content should have at least 300 words, but it is way better to write a blog post with 600 to 1,200 words. The longer, the better as long as it is relevant. Studies also suggest long and informative articles perform better than short blog posts.
- Reading Ease Score
Make use of the Flesch Readability Test, which uses sentence length and other factors to calculate the content’s reading ease. If your blog post has a lower score, you’re using difficult texts. An ideal Flesch score is between 60 to 70 for the best readability.
- Short Paragraphs
The ideal paragraph length of blog posts is six to seven sentences. Anything more than that becomes complicated to read. If the paragraph happens to be too long, break it up into two to three shorter ones.
- Passive Voice
Avoid using the passive voice because it can cloud your blog message and is more difficult to read. Or at least keep the passive sentence structure on your blog for 10%.
- Short Sentences
Any sentences on your blog with more than 20 words can turn off your reader. This is why, according to Yoast, no more than 25% of your blog post should have sentences that are over 20 words in length.
