According to experts, more than 46% of all search queries have local intent. This is the reason why you should start focusing your attention on your local market. Using SEO and PPC, you can further improve your local impression and attract customers near your business.
Here are tips that can help your website appear on local search results as advised by the trusted digital marketing company in Pasadena:
- Optimize your website for local search results.
When optimizing websites for local search results, your landing page should have NPA citations or details about your business name, local phone number, and address.
It is also important to include geo-specific information on your main keywords. For example, if your keyword is wholesale jewelry and your business is based on Los Angeles, use the keyword “wholesale jewelry in Los Angeles.”
- List your business in online directories.
One effective way to boost your website in local search results is by listing your site and NPA on online business directories. For example, Google My Business can play a significant role in improving your local impression. Google SERP shows a list of business directories near users when searching for a specific service or product.
Just a tip, when creating listings in these business directories, make sure that your business information is consistent. Inconsistent information can send a bad signal to Google and is more unlikely for your business to show up on local search results.
- Engage local customers via social media.
Social media engagement plays a role in boosting your local search result rankings. So make sure to regularly post on your social media accounts to engage your customers. You can also use promotions targeting local customers.
Another tip, if possible, update your social media information. Use a local keyword and change your toll-free business number to a local phone number.
- Improve your customer service.
Reviews can play a significant role in putting your website and GMB listing on top of Google Search Page Result. This is because Google prioritizes business with good reviews and user-generated content. Make sure to provide good customer service and attend to any questions your customers have regarding your product or service. A happy customer is likely to leave a review on a business if they are satisfied and content with their experience.
Also, make it a habit to reply to customer reviews, whether it’s good or bad. This creates a good impression on potential customers, showing that your business openly communicates with its customers.
- Advertise online with a local mindset.
Like SEO, PPC marketing, or paid ads, marketing can also be tweaked to target the local market. Ads can be edited to specifically target search users in local areas near your business.
You can also use Yelp ads to further improve your local ads strategy.